Useful Advices - Business

Try these tips to deliver better presentations at work, PTA meetings, or social fu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nctions. You'll notice that the main concerns are not about what you say (content

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

), but how you say it (stage presence).

1) Create personal presence.

Most profe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ssionals have some level of expertise in delivering presentations because speaking

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and writing are the most visible of all skills. So to stand out from the crowd, y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou have to recognize and develop the personal presence to command attention and ga

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in buy-in. Personal presence involves four things: a) body language--what people

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

see; b) your language--the words you choose and the way you deliver them; c) your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ability to think on your feet; and d) your actions (character, track record, res

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ults).

2) Engage your audience; don't lecture them.

The higher you go in an org

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nization, the more your presentations will involve give-and-take. That is, you no

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

longer can expect to walk in and do a data dump. You must compel your group to h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ear you out, be willing and able to discover and address their reservations and co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ncerns, and finally move them to action--and make them happy about it.

3) Antici

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ate questions--and have a complete response ready.

Nothing showcases your experti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

se--or destroys your credibility--like your performance during the Q&A period. Yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u either shine or sabotage the rest of your efforts by how well you think on your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eet. Many people fear Q&A but think they can't prepare for this part of the prese

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntation. Of course you can. Identify the tough questions you'll face and prepare

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a solid response, with detailed support and stories to make your answer memorable

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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