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Useful Advices - My Ideas Model - Create A Dynamic & Structured Presentation In 7 Steps
Listening to a speaker can be very tiring because our minds are distracted quickly due to a low concentration span, attending a presentation is a format we know and this familiarity keeps us less alert and taking in new information can drain our energy. Therefore t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
o know how to grasp and hold the audience’s attention is vital to get your message across. How can you as a speaker make it easier for your audience and yourself?
One tool is by creating a dynamic set-up and a clear structure. This will: help you to stay focused o
One tool is by creating a dynamic set-up and a clear structure. This will: help you to stay focused o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
the message, give your audience a framework to follow your story with ease, support your personal and your audience’s objectives.
Using the ‘MY IDEAS’ model offers an easy to apply tool to develop clear, dynamic and focused presentations. This model covers the fo
Using the ‘MY IDEAS’ model offers an easy to apply tool to develop clear, dynamic and focused presentations. This model covers the fo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
llowing steps:
1. M- Mind the audience;
2. Y- Your goal;
3. I- Inform;
4. D- Demonstrate;
5. E- Exchange;
6. A- Attention;
7. S- Summarise
1. M = Mind the audience. Start with the audience in mind: what are their expectatio
1. M- Mind the audience;
2. Y- Your goal;
3. I- Inform;
4. D- Demonstrate;
5. E- Exchange;
6. A- Attention;
7. S- Summarise
1. M = Mind the audience. Start with the audience in mind: what are their expectatio
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s? Ask yourself:
“What will the audience have learned/observed/experienced after my presentation?” e.g. the use of 5 new tools to find new clients; “Who will benefit from my information?” e.g. international sales people;
“Why is the session important?” e.g. to i
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
entify more clients in less time; “Will this be new to them?” e.g. the tools not but the applications are.
Write your speech with the answers to these questions in mind.
2. Y = Your goal. Decide where you want to go, the goal of your presentation, start to ask yo
Write your speech with the answers to these questions in mind.
2. Y = Your goal. Decide where you want to go, the goal of your presentation, start to ask yo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
urself what you would like to achieve with your presentation: “What is it that I would like my audience to take away from my session?” e.g. knowing that I am an expert in international sales & marketing; “What is my number one central idea or outcome?” e.g My tools
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
save time and money; “What will they have experienced, learned, heard?” e.g. How to use existing tools with my unique application methods; “When do I know that my goal has been achieved?” e.g. on my feedback form the satisfaction can be measured and when I will be
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
eferred to other clients or when they will buy my book after the presentation.
3. I = Inform. Throughout the presentation you will inform the audience and you will share details on yourself, your company, products, strategy, research cases etc. Instead of giving
3. I = Inform. Throughout the presentation you will inform the audience and you will share details on yourself, your company, products, strategy, research cases etc. Instead of giving
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
a long informative introductions on the sections in your presentation, try to alternate with the following elements.
4. D = Demonstrate. Demonstrating what you described in your informational parts is powerful. It will turn the abstract into something tangible. S
4. D = Demonstrate. Demonstrating what you described in your informational parts is powerful. It will turn the abstract into something tangible. S
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ow the audience what you speak about by demonstrating the product in the session, by showing the internet sources live on the screen, by hands-on computer study cases if possible, by showing pictures etc.
Demonstration is powerful, engaging the audience is a much
Demonstration is powerful, engaging the audience is a much
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tronger tool.
5. E = Exchange. When you speak to an audience, the room is full of knowledgeable people, acknowledge that expertise. Ask the audience questions: “how many of you use tool X?”, “how many of you have been working in sales more than 5 years?”, “Who fou
5. E = Exchange. When you speak to an audience, the room is full of knowledgeable people, acknowledge that expertise. Ask the audience questions: “how many of you use tool X?”, “how many of you have been working in sales more than 5 years?”, “Who fou
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nd an alternative solution to this problem?”. Sometimes you can get this information beforehand, if not, use it to connect with the audience. Ask them to share with one neighbor e.g. what tools they use themselves and to share one problem with that tool. These litt
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e ‘exchange moments’ will give you a break as well to drink some water, check your notes, write down some thoughts.
Then you need to draw the audience’s attention back to your presentation.
6. A = Attention. Invite the audience to focus on the next part in your p
Then you need to draw the audience’s attention back to your presentation.
6. A = Attention. Invite the audience to focus on the next part in your p
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
esentation and to share what they learned e.g. “I would like to ask two persons to share your experience what happened during the conversation, what did you learn from each other?“. Giving attention is important to give the audience the feeling they contribute. Tha
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
nk the persons for sharing, say that these conversations can be continued during the break (networking) and continue by getting the audience to focus on you again by e.g. “Now that I covered my list of tools, let’s talk about my new application method”. You will ha
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e them waiting in anticipation with renewed energy.
7. S = Summarise tips. Implement short summaries of your tips and findings throughout your presentation. This will re-enforce your suggestions and ideas and reminds the audience where you are in your presentation
7. S = Summarise tips. Implement short summaries of your tips and findings throughout your presentation. This will re-enforce your suggestions and ideas and reminds the audience where you are in your presentation
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Also include the ideas you received from your audience. At the end mention your number one idea again e.g. “It was my wish to give you sales tools and new application methods. I hope these 5 alternative ideas will save you time finding new clients in the future”.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Alternating between these parts will create a lively presentation. There is no need to strictly follow the MY IDEAS order. Be creative: you can start your presentation by asking a question “Discuss with your neighbor the main bottleneck in your field” (Exchange).
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
nd then you continue with “Let’s talk about my tips to resolve these problems” (Inform).
Using the above described ‘MY IDEAS model’ will give you structure and a dynamic set-up for your next presentation. Let me know how you are getting on and if you need any help
Using the above described ‘MY IDEAS model’ will give you structure and a dynamic set-up for your next presentation. Let me know how you are getting on and if you need any help
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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