Useful Advices - Business

I was recently putting together a tutorial on “how to create a company funding presentation” when I decided to do a Google search on '.ppt'. I wanted to see if I cou

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ld find some examples of ineffective presentations that I could correct with better graphics and messaging but I was unprepared for just how many bad presentations we

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e out there. Many of the presentations were so bad that I couldn't even figure out what they were trying to say.

It is time for this to stop. Anyone can create a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

good PowerPoint presentation; it just takes a little work and basic understanding of visual impact. Here are the basics:

Know your target audience -- You mus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

know who you are presenting to in order to be effective. Write down who they are, their goals are, and any emotions they may have related to those goals and to your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

presentation. Use this to check every slide to make sure that it speaks to your audience.

Know you objective-- What do you want out of the presentation? Exa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tly what do you want your audience to do when you are done with that last slide? Write it down and then do a sanity check when you are done creating your presentatio

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n to make sure you accomplish your goal.

Understand the format -- Are you giving a 10 minute pitch or a four hour seminar? If it is a 10 minute pitch, you ar

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

going to need slides with very few words. Of course if it is a four hour seminar, slides with fewer words are also more kind to your audience.

Use basic graphic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

design techniques -- The following are some simple things you can do to make your slides more readable and effective:

1. Colors -- Pick a color scheme and stick

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

with it. Pick some colors from your logo or website that will work well for all your graphics and stick with those colors. Avoid the use of too much bright red as i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

can be very jarring to the eye.

2. Fonts -- Use san-serif fonts (the fonts without the little lines on the top and bottom) because they are easy to read for small q

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

antities of text. Use one simple font throughout the presentation. Use different font sizes and weights for emphasis only. If you change a font size, make s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re it is substantially different from the other fonts on the page. Using some fonts in 20pt and others in 22pt just looks muddled.

3. Alignment -- Align charts, gra

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

phs, and words with other text and elements on the page. Your slides will look neater and immediately become more legible.

4. Focus -- Pick a single focal point for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

each slide. Make sure your audience knows what you want to emphasize just by looking at the slide. Make that part of your slide is in a contrasting color or larger

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ont.

4. Point -- Each slide has a point, why not put that point in the title? Your audience will know immediately what you are trying to convey with that slide.

6.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Clean-up -- Get rid of anything in the slide that doesn't belong. Get rid of all extra words -- never use full sentences in a PowerPoint presentation. Get rid of an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

graphics that are not core to the point of the slide. Don’t be afraid of white space. A slide with a lot of white space is often a welcome break in a presentation.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Those are the basics! You are well on your way to making a more effective presentations. For more tips please see http://infrasystems.com/product-presentations.htm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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