Useful Advices - Business

Can Mixed Martial Arts Survive With Only One Big Show?

I could feel a movement in the force.

Seriously,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

I felt like Luke Skywalker detecting Darth Vader. Except this time it was Dana White buying Pride FC.

And

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to be fair and accurate, it was Dana White using the Fertitas Brothers money to buy the struggling Japanes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

promotion.

It has the underground MMA forums buzzing. Can MMA survive with only one big show?

It's ama

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

zing how a group of pimply-faced teenagers pretending to be adults on an anonymous chat forum can stir up

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o much testosterone. The arguments ranged from geo-political, to criminal (the Yakuza!), to the conspirat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rial, to invoking the RICO act and jailing White for his crimes against humanity.

There was gnashing of t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eeth. Fans of Pride had on cyber black arm bands. Kids were wailing on the demise of their beloved promo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion and calling it the end of an era. They howled their hatred of the UFC and Darth White.

But here is w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at the kids forget.

At the end of the day, there is truly only one threat to MMA.

Boredom.

If you watch

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

reruns of Pride FC on Fight Network, or old K-1, or ancient UCC from Quebec, you get to peer into a time m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

achine to the earlier days of this sport. I saw the Butterbean vs Gomi match the other day. The first ti

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e I saw it I laughed. You'd never see a 350 pounds man vs a 150 pound man in the UFC. Or would you?

But

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the novelty of the match wore off super quickly. And frankly I can't watch it again because I know how it

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ends. There is no dazzling displays of skill, technique or MMA wizardry.

There is a place for David vs.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Goliath freakshow matches...but that place is rapidly shrinking.

What match do YOU want to see? Butterbe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n vs. Gomi or George St. Pierre vs. Matt Hughes Part two? I blew out a tonsil screaming for GSP in that m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

atch. And the promise of part three has me forking over the PPV dollars, guaranteed.

My message to Dana

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hite is simple. You have been entrusted with a responsibility to this sport. You've looked like a genius

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

so far. Just don't be boring.

Personally, I can't wait to see what mixed martial arts looks like by 2010

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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