Useful Advices - Business

It's frustrating. You're attending all the right networking events and industry meetings, but something is not clicking. Your new business prospect list is not growing. The phone is not ringing with networking follow-up calls.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r>The problem may be your communication style. From time to time, we all get caught up in our own business goals and lose sight of the point of any communication – the exchange of information. Developing a comfortable self-awareness

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

can be your biggest networking ally. So watch for the four primary networking missteps that can prevent you from being as effective a networker as you’d like.

Mixed Messaging. Sometimes we think that we’re

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sending one message, when our attitude and words actually say something else altogether. So be clear about the business message you want to send. State it to yourself prior to your one-minute elevator speech at a networking event.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Rehearse a second, more casual but concise, business definition for unstructured networking opportunities. If you aren’t convinced, no one else will be. For instance, I recently concluded that trying to promote a skill I no longer e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

njoyed was hampering my networking success. Once I got clear about this it was much easier to clearly position and promote the skills I was passionate about expanding.

Inappropriate Response-itis. It happens all

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the time. I see it in networking, during client meetings and in marketing strategies. You state your key business message and then you fail to respond appropriately to the input or response that you receive. Maybe you keep trying to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

make the same point over and over (only slightly restating your initial point). Perhaps you are racing ahead in your mind thinking about what you want to say next rather than listening to what is being said to you. You see so

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eone else you "must" talk to and your attention is compromised. In any communication, it is vital to really listen. Process the response you receive and make it part of your own response. For instance, responses that indicate active

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

listening include: “I’m glad to hear you say that...” “That’s an interesting point because…” Give and take, rather than one-sided promotion, is the only way to move conversation forward in a manner that is respectful to both parties.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

A bad case of inappropriate response-itis: I recently inquired about a business service. Despite the fact that I told the sales representative exactly what information I needed in order to make a buying decision, the sales

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

representative kept responding with what sounded like “scripted” responses. After a few minutes it was evident that this person did not know how to go off script to close the sale or to actually respond to my questions. Stay flexible

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Listen and let the verbal cues you receive determine your contribution to the conversation.

Body Language Blocks. Effective business networking also entails watching for body language cues. If you feel your mess

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

age is being “blocked,” look to see if the person you’re talking to has their arms crossed in a determined manner. Watch for such cues and use your own body language to positively reinforce your message. If someone is presenting suc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h a closed body posture keep your posture relaxed and open. Use hand gestures with your palms upward. In a friendly manner probe to find out what interests them or is important to them. People like to talk about themselves and they

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

want to know their needs are heard. When both yours and their body language is relaxed and respectful (e.g. making good eye contact) your business message has much more chance of coming across successfully.

Missing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

essage Confirmation. This may seem obvious, but often it’s easy to forget to confirm that your key networking message was clearly received. For instance, you can reinforce your business message during networking by saying, “Now

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

that I’ve told you all about my marketing expertise in consumer products, tell me about your business.” If you’re trying to relay product information ask an open-ended question such as, “What questions do you have about these nutriti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onal products specifically formulated for women?” It’s the equivalent of asking in a personal situation, “Am I making sense?”

Successful business networking takes comfortable self-awareness and your full attention.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

When you start and end conversations clearly, while staying alert to physical cues, and are flexible and open to specific circumstantial opportunities that naturally arise in any conversation, your message gets heard loud and clear

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Serbia, like the most of the Eastern European countries, which are in the process of transition, has appeared in terms of the development of entrepreneurship, especially or the women entrepreneurship. Small or micro businesses became an important actor of growth and employment in these countries, although these potentials had not been completely used. This unusual possibility has especially related to those women who, despite their high education and high participation in labor market, became entrepreneurs twice as little as men. This difference can be noticed in all countries, regardless to the degree of participation of small or micro businesses in their economies.

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Summary: All leaders have to deal with conflict. The author cites three essentials you must adhere to in your dealings and describes a powerful leadership tool that will help you manifest those essentials.

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Useful Advices - Effective Networking: Four Communication Missteps That Scream Failure

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