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    Are you one of those people who say that they don’t judge a book by it’s cover? But are you really being honest with yourself?

    How do you act when you meet somebody for the first time? Do you pay attention to his/her general look? I do!

    Do you kn
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ow that in life and more importantly in business you have only 30 seconds to make the right first impression when you meet somebody for the first time?

    Yes, in just 30 seconds people will subconsciously make a decision on whether they want to work
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    with you or not. So make that first contact count.

    How you dress influences what people think about you?

    Working with small business owners for years in France and for the last four years in New York, and now specializing in networking, I have to
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ay that I am always surprised to see how some people dress for networking events or business meetings.

    Those who do not dress in suitable business attire are usually the ones who are surprised that their business doesn’t take off.

    How do you act w
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    hen you buy a product in a store?

    Let’s say that you are looking at a printer and you have the choice between two brands. The product inside the boxes has the same exact characteristics. So how do you make your choice? Do you choose the one with th
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    less attractive package or with the most attractive package? Do you choose the one which highlights the characteristics and benefits of buying this product? Or the one which presents the product in a regular, white box without any information?

    And
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    it is exactly the same thing where people are concerned. How a prospect will choose between you and your competitors is not based on your experience and your competencies, but is based on the way you look.

    If you are able to impress them with the
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ay you dress and the way you look, they will pay more attention to what you have to say.

    It seems unfair, I know, but remember that you are judged every day, simply on the way you look.

    So how to maximize your appearance:

    1- Create an image to im
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    press!

    Your image is what people see long before you even get the chance to speak. Choose a wardrobe that works for you and your business. But you need to be yourself, don’t try to copy somebody, follow what you see in a magazine, or follow some fa
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    hion trends, because if your image doesn’t reflect your personality, people will see it immediately.

    Don’t try to fake it, be yourself.

    Create an image that fits your business. Have the right attitude. Be consistent with your image. The image you
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    reflect, good or bad, has a direct impact on how other perceive your business.

    In other words, have a professional look. Respect yourself and others will respect you.

    2 - Dress with Confidence

    When you look your best and act with self-confidence,
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    others will see you that way too.

    Keep it simple. Wear traditional colors like navy, grey and black.

    Pay attention to your shoes, sloppy shoes can completely damage your image. Choose shoes that improve your silhouette. Make sure to clean your sh
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    es before your leave the house.

    Treat your hands like your best friend. When you meet somebody and hand out your business card, people will have a look at your hands. So have neat nails, well polished, if you are a woman and remember to change your
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    nail polish on a regular basis, if you wear some. Never, never go out with your nail polish half effaced.

    I read once in a magazine that when a woman dates a man for the first time, the first two things he notices are her hands and her shoes. So c
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    nsider the same thing for business.

    You don’t need to spend lots of money to look great, business-like and confident.

    I work with many start-up businesses and very often my clients tell me that since they have a limited budget for their business,
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    how can they possibly have a budget for a new wardrobe.

    One of my best clients, who lives in Paris, is an image consultant and a personal shopper and I partner with her to help some of my clients. She is truly incredible, she is able to find a com
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    lete outfit with accessories, including a handbag, for less than a $100. And the items are of a very good quality.

    Yes, you heard me, for less than a $100. So learn how to shop. Shop during the sales, at the end of the season, or go to outlets. You
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    will find a lot of great deals.

    Don’t buy clothes that will go out of style at the end of the season. Buy a few new tops, ties, or accessories that will make the difference. Sometimes just by changing one item from your outfit, you will look total
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    y different. So you don’t need hundreds of clothes. Just learn how to put everything together.

    Think of yourself as a brand.

    As a small business owner, you spend a lot of time trying to perfect and improve your offering. So treat yourself as your
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    most important product or service. Go back to your marketing plan. How did you brand you product? How can you do the same for yourself? What makes you different? How can your image make an impact compared to your competitors?

    (c) 2007 Biba F. P?dro


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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