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Useful Advices - Don't Short-Circuit Your Personal Brand and Reputation With Faulty Networking Skills
How you meet and greet new people shapes your personal brand and reputation long before your successes, community contributions, and stories earn editorial consideration by the media.
Everyone
Everyone
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
you meet around town at networking functions, conferences, and other venues is a potential colleague, co-collaborator, or client. And everyone you meet has his/her own extended network of peopl
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e who form an inner circle that could potentially invite you in. It is essential to put your best face forward when you meet new people. Lead with your eyes and ears to make a winning connecti
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
on.
To get the inside scoop on winning ways to connect at networking events, I consulted with Zita Gustin. Gustin is the executive managing director of the Greater Seattle and Snohomish County
To get the inside scoop on winning ways to connect at networking events, I consulted with Zita Gustin. Gustin is the executive managing director of the Greater Seattle and Snohomish County
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Chapters of the eWomenNetwork (www.ewomennetwork.com and zkg55@comcast.net.) Gustin is a master of the art of networking and speaks often to professional groups and the media to help others imp
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
rove their skills and results.
Gustin says – and we all know – that some people are skilled at making quality connections that result in authentic relationships built on trust, admiration, and
Gustin says – and we all know – that some people are skilled at making quality connections that result in authentic relationships built on trust, admiration, and
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
respect. When they need advice, information, or referrals, they count on their own inner circle to tell them the truth and help them get what they need. Best of all, they are happy to return t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
he favor. This translates to greater success with ease and speed. That counts for a lot in today’s information overloaded world in which time matters just as much as money.
“The best advice I
“The best advice I
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
can offer to improve networking skills is to become a connector,” Gustin said. “If you spend more time focused on how you can help others achieve their goals, you will find many unexpected gif
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ts and rewards bestowed upon you.
“To become a connector, learn to listen more than you talk. To understand what other people need, look them directly in the eye and hear what they are saying.
“To become a connector, learn to listen more than you talk. To understand what other people need, look them directly in the eye and hear what they are saying.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Stay focused and present while you are listening, and people will marvel at your conversation skills. All the while, gather information to help you help them. Be curious and ask smart and ge
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ntly probing questions that will help you do just that.”
We’ve all been on the receiving end of networking efforts gone wrong. It is jarring to have someone collect business cards as if on a s
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
cavenger hunt to earn a prize. It is uncomfortable when someone is listening to you with one ear and watching the room around you to see where next she can next pounce for a potential lead.
As
As
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Gustin often says, “Good word-of-mouth marketing spreads fast and bad word-of-mouth spreads even faster.” How you engage with others at networking events reflects upon your personal brand and r
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
eputation, and it can factor into the stories the media prepares about you and your company.
Gustin emphasizes that networking is about building relationships. Never forget that, and remember
Gustin emphasizes that networking is about building relationships. Never forget that, and remember
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
that building takes time. Bulldozing takes moments and leaves a swath of destruction in its path.
“The next time you head out to network with others – including reporters and editors -- be sur
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e to have the goal in mind that you are there to build relationships that will blossom over time. Leave the bulldozer at home,” she says.
Whether meeting people for the first time or talking wi
Whether meeting people for the first time or talking wi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
th a reporter for a story, consider Gustin’s sage advice:
• Always focus on the other person.
• Be interested and helpful.
• Stay focused and present.
• Listen carefully.
•
• Always focus on the other person.
• Be interested and helpful.
• Stay focused and present.
• Listen carefully.
•
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Be curious.
• Be able to describe what you do and why it matters in a concise, compelling, and memorable way.
Follow these tips and lead with your eyes and ears at networking events in you
• Be able to describe what you do and why it matters in a concise, compelling, and memorable way.
Follow these tips and lead with your eyes and ears at networking events in you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r own backyard and beyond. In doing so, you'll put your best face forward when you meet new people and never again short-circuit your personal brand and reputation with faulty networking skills.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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