Useful Advices - Business

How many times have you approached a prospect that you just felt sure would make an excellent addition to your team just to be told 'I am not

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a sales person'? This is probably the most popular rejection I have personally experienced in my team building. I have even had people with

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

their own gift businesses and some who work in retail stores to give me the same rejection. Here is how I have learned to combat that respons

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e.

When someone tells me that they are not a sales person, I say, "Sure you are! You just don't realize it. How many times have you bought s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mething from a department store somewhere that you really love? What is the first thing you do? You tell EVERYBODY you know about it! How man

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y times have you joined a book club or any other type of club and referred all your friends to it because you thought it was great? This IS s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

elling!

Now, if these people go to the department store and buy the product you recommended, will the store pay you a profit for that sale?

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Of, course not. In the same sense, if your friends all join the club you recommended, will that club management pay you a commission every ti

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e your friends pay a membership? I think not. So, why not recommend a product or service from a business that will?"

This response has worke

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d a lot more than it has failed for me. Many people really believe that they aren't into selling anything, yet, when they think of all the ti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mes they have recommended a product or service they realize that selling is no different. Most of the time when someone thinks about selling,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

they picture the door-to-door hard sale that, in the past, has been frowned upon by many in our society. However, a good sales person doesn'

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

have to resort to these tactics. In fact, door-to-door in our state is illegal.

Selling is simply a form of sharing information about a pro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

duct or service. When you approach your prospects, be prepared to combat the negative with a positive no matter what product or service you r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

epresent. Sales is as easy and natural as gossiping, only a lot more beneficial for all involved. If you can talk about people, events or any

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

other topic, you can sell. All you have to do is think of the information you are sharing as if you were recommending a shopping center, doc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or, lawyer, mechanic or anything else. We don't think twice about recommending businesses, products and services so why should we think twice

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

about recommending a product, service or business that we are involved with?

Take pride in yourself and your business by just recommending

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your own business or product rather than someone or something else. If you help people understand the true meaning of salesmanship, you will

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

be surprised how many times "no" will turn into "yes". From there, just teach them how to share the information needed.

© 2007 Bonnie Ramse

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the most stressful situations in life is starting a new job, and as a temporary employee, you may start a new job as often as every week.

In our climb up the corporate ladder, sooner or later, most of us encounter a bad boss. Bosses, of course, are only human and can have bad days, money problems or family crises, just like the rest of us. Or they might be dealing with a bad boss themselves. Often, though, unfortunately, they’re just someone who’s landed in the wrong position for his or her personality and experience.

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Useful Advices - Combatting The 'I Am Not A Salesperson' Rejection

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