Useful Advices - Business

Have you ever “gotten stuck” with someone?

You want to move on and meet other people, and you have no idea how to do so politely. It appears

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that the other person would also like to network with others, and, she, too, fidgets nervously rather than ending the conversation.

You’re not

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

alone. Many people are so concerned with starting a conversation that they give no thought to extricating themselves. In fact, most workshops

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

deal with creating a Verbal Business Card followed by your elevator pitch and give little thought to ending what you may have successfully star

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ed.

Be Upbeat

Your last words are as important as your first words. Plan and rehearse (if necessary) exit statements. Since at least

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

90 percent of your message is communicated through your body language and vocal tone, rate, pitch and inflection, keep an “open” stance and so

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd upbeat. You can easily tell the difference between people who say, “It was nice meeting you,” and you think, “Yeah, sure” vs. those who sin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erely say, “It was nice meeting you.”

When to do it

· After about 10 minutes
· When the other person’s eyes noticeably begin wand

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ring around the room, i.e., the “lounge stare”
· When others shift their stance toward other people in the room or toward the door
·

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

When the conversation lags
· When the other person repeatedly answers in a monotone with nothing words like “interesting,” “hmmm,” “really

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

”

How to do it

· Ask for the other person’s card if you do not yet have it.
· Set up a time to call or meet with the other person

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

· Excuse yourself shortly after another person has joined the conversation and introductions have been made.
· Be up front. Be cord

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

al and begin your remarks with “It has been nice talking with you and…
o I will keep your card on file for when I need …”
o It’s my f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

irst time here, and I would like to meet some of the other members, too.”
o I haven’t been here for six months, and I want to rekindle som

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

acquaintances.”
o I can only stay for an hour, and I want to say “hi” to several other people.”
o I’d like to continue this convers

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tion. May I call you next week?”
o I’ll e-mail you that referral tomorrow.”
o Would you like to have lunch sometime?”

And when a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l else fails

o “I want to get something else to eat (or drink).”

Say Good-Bye to everyone you met

Plan time at every event to spe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd a minute or two saying good-bye to everyone you met. Keep it short, upbeat and positive, and always use people’s first name (which you will

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

have remembered!)
· “Kelly, it was nice meeting you. I’ll call you Thursday.”
· “Bob, thanks again for the tip on the stock market.”

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

br> · “Mary, I’ll call tomorrow to set up a lunch meeting.”
· “Ken, I’ll call my associate tomorrow to share how you can help him with...

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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