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Useful Advices - Start Your E-Zine Right - 5 Questions to Ask Yourself before You Begin
Congratulations! You’ve decided to publish an ezine. But where do you begin? As with anything, at the beginning.
Before you write your first word there are some decisions you need to make. Ask yourself these 5 questions:
1.What is the topic of your ezine?
This may seem like a silly question if you
Before you write your first word there are some decisions you need to make. Ask yourself these 5 questions:
1.What is the topic of your ezine?
This may seem like a silly question if you
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
are far enough along in the process that you know you want to publish an ezine, but you would be surprised how many ezines are out there that seem to have no solid topic. They seem to be there for the sole purpose of taking up space in their subscriber’s email inbox, of which there are few.
Don’t l
Don’t l
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t this happen to you. It takes far too much work to publish an ezine to not have a specific topic of interest to the masses. And, yes, no matter what topic you decide to dedicate your ezine to, there are potentially hundreds or thousands of readers waiting to subscribe, if your topic is specific enou
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
h to capture their interest.
So, decide on a topic that is specific enough to generate interest but broad enough to allow you to fill unlimited issues with valuable information.
2.What is the purpose of your ezine?
Although this may seem like the same question you just asked yourself, it isn’t. He
So, decide on a topic that is specific enough to generate interest but broad enough to allow you to fill unlimited issues with valuable information.
2.What is the purpose of your ezine?
Although this may seem like the same question you just asked yourself, it isn’t. He
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
re I want you to take a look at what you hope to get out of publishing your ezine.
Perhaps your intention in publishing an ezine is to create strong customer relationships. Maybe it’s to position yourself as an industry expert or an authority on a certain subject.
Or, maybe it’s simply that you wan
Perhaps your intention in publishing an ezine is to create strong customer relationships. Maybe it’s to position yourself as an industry expert or an authority on a certain subject.
Or, maybe it’s simply that you wan
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
to provide yourself with an income through affiliation programs.
Whatever your purpose, make sure you have a clear idea of it in mind. I would suggest you even go as far as to write it down and keep it posted close to your desk so you can see it on a daily basis. This will help keep you motivated t
Whatever your purpose, make sure you have a clear idea of it in mind. I would suggest you even go as far as to write it down and keep it posted close to your desk so you can see it on a daily basis. This will help keep you motivated t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
keep on cranking out the issues, even when you are sick to death of doing so. Because, as I mention below, your subscribers count on consistently receiving your newsletters, full of new and exciting information.
3.Where will you get your articles?
There are many options for filling each issue of y
3.Where will you get your articles?
There are many options for filling each issue of y
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
our ezine with valuable information.
If you are a writer you probably plan to write all, or at least some, of the articles yourself. But if you aren’t there are some other options to consider.
Hiring a copywriter to write articles for your ezine is a very common and professional avenue to take. Thi
If you are a writer you probably plan to write all, or at least some, of the articles yourself. But if you aren’t there are some other options to consider.
Hiring a copywriter to write articles for your ezine is a very common and professional avenue to take. Thi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
takes most of the burden of filling each issue with quality articles off of you as well as the stress.
Another option is scouring free article content sites. This is very time consuming and depending on what sites you are perusing the article quality can be very poor to mediocre. Make sure if you g
Another option is scouring free article content sites. This is very time consuming and depending on what sites you are perusing the article quality can be very poor to mediocre. Make sure if you g
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
this route you thoroughly read each article and make certain it will reflect well upon you and your business when it’s published in your ezine.
I recently read a website that suggested subscribing to ezines and newsletters in a like category to the one you will publish and making a list of contribu
I recently read a website that suggested subscribing to ezines and newsletters in a like category to the one you will publish and making a list of contribu
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing authors to later contact for content in your own ezine. This, although seemingly time consuming, is a good suggestion if the articles were of top quality and you don’t mind either paying for them or at least providing a link and byline for the author.
4.How often can you realistically publish yo
4.How often can you realistically publish yo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ur ezine?
I subscribe to many ezines and their publication frequency varies from several a day to a few a year. There is no publication frequency that is set in stone. However I do have some tips from my own experience as a subscriber.
Beware of publishing too often. I no longer subscribe to the ez
I subscribe to many ezines and their publication frequency varies from several a day to a few a year. There is no publication frequency that is set in stone. However I do have some tips from my own experience as a subscriber.
Beware of publishing too often. I no longer subscribe to the ez
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nes that flooded my inbox several times each day. Here’s why: No matter how much you may like someone or something, too much of a good thing is bad. Look at it as you would a phone call from your best friend. While you may look forward to chatting with him or her several times a week or maybe even da
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ly, you would probably become annoyed if she consistently called numerous times each and every day. Pretty soon you’d stop answering the phone. So, avoid this. Don’t publish too often.
Beware of not publishing often enough. I subscribe to a couple ezines that claim to be “occasional”. While this doe
Beware of not publishing often enough. I subscribe to a couple ezines that claim to be “occasional”. While this doe
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
sn’t create a problem with my inbox it holds with the old adage: out of sight, out of mind. The purpose of most ezines is to keep your business in the sight and minds of potential and current clients.
Aside from that, I have several favorite ezines that arrive in my inbox either daily, weekly, or bi
Aside from that, I have several favorite ezines that arrive in my inbox either daily, weekly, or bi
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
eekly. These are never a bother and they stay in the forefront of my mind as I am reminded just often enough that they are there, supplying me with the valuable information I seek. These are the ezines I appreciate, the ones I’ll keep.
5.Who will be in charge of your mailing list?
Although it is po
5.Who will be in charge of your mailing list?
Although it is po
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
sible to manage an ezine mailing list yourself through your existing email program, I highly recommend you don’t attempt it.
You may be able to handle it in the beginning, when you only have a handful of subscribers, but as your list grows so does the issue of time. That’s not to mention keeping tra
You may be able to handle it in the beginning, when you only have a handful of subscribers, but as your list grows so does the issue of time. That’s not to mention keeping tra
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ck of new subscriptions and unsubscribe requests (which need to be handled immediately). But, if you’re up for the challenge and this ezine is the only thing you have commanding your time and attention, by all means go for it.
However, if you’re like most of us and the thought of adding another stre
However, if you’re like most of us and the thought of adding another stre
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s to your life makes you cringe, don’t chuck the idea of publishing your ezine based on time constraints. There are other options.
An option used by most ezine publishers is an autoresponder. An autoresponder automatically sends prewritten email responses to visitors to your website who request info
An option used by most ezine publishers is an autoresponder. An autoresponder automatically sends prewritten email responses to visitors to your website who request info
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
mation. This is true of unsubscribe cases as well. This takes the time and hassle out of keeping track of it all.
Now that you’ve answered these 5 questions you’re ready to get down to the nitty gritty business of putting it all together. So come up with a snappy title and you’ll be well on your way
Now that you’ve answered these 5 questions you’re ready to get down to the nitty gritty business of putting it all together. So come up with a snappy title and you’ll be well on your way
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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