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  • Useful Advices - Use the Internet to Help Your Franchisees

    Many franchised businesses now use the internet to communicate with the franchisor. This communication is mainly by way of an Intranet which is a private computer network. This ca
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    n be done via the internet or via cables interconnecting the franchise network and serve to enhance the whole franchise network if done correctly.

    The franchisees can place order
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    online and check delivery dates. Some of the largest fast food franchises operate "just in time" daily deliveries to their franchise network. This has really enhanced the process
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    and meant that the franchisee can afford to carry lower stock at his premises and dedicate more space to marketing the products.

    The more advanced systems even allow one franchis
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    e to order goods from another franchisee if the franchisor is out of stock!

    The tills can now be connected to the franchisors network and all sales relayed instantly to the franc
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    isor. This means that in some cases most of the ordering functions can be removed entirely from the franchisee!

    For the franchisor this is tremendous and means that they no longe
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    need to rely on the franchisees keeping adequate stock. The franchisees benefits because their work load is reduced even further and allows them to spend even more time on market
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ng and customer relations.

    The franchisee can now make online payments both to the franchisor and other suppliers without the need for cheque books, envelopes and postage. Online
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    payment solutions have many advantages over the traditional method. They can help improve cash flow and reduce the risk of fraud.

    Some advanced systems now allow view only access
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    to their accountants and make their job of record keeping and analysis very easy. The accountant is able to see every transaction in real time and no longer has to rely on the fra
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    chisee to provide him data.

    The franchisee can download the latest brochures, watch the latest video advertisement and even help the franchisor by giving feedback on how their ma
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    rketing material could be improved further. They can also keep their operators manual updated regularly.

    Prior to high speed internet access the franchisees were usually running
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    he business on their own computer. This then meant that they were in charge of backups, firewalls and security. This meant that the franchisee had to be trained in the operation a
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    d maintenance of their computers.

    Franchisors use the web for marketing their franchises and building a brand image. They can also help their franchisee network by generating lea
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    s and providing them to their franchisees in real time. People are now just as likely to search for a franchise or business opportunity on the internet as they are to buy franchis
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    magazines and attend franchise exhibitions.

    The dangers of using the internet (or intranet) are many. If the main server of the franchisors crashes and they do not have adequate
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    back up facilities and use of other servers, the whole franchisee network could be affected.

    Can you imagine how a franchise network of over two hundred franchisees could be affe
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ted if the franchisors servers were attacked by an internet worm that corrupted all the data?

    Not all franchise businesses benefit from working of central servers. The main crite
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ion in evaluating if setting up an intranet would benefit your franchise network is the amount of data that is handled by each franchisee.

    If the amount of data handled is low an
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    there is little need for the franchisees to communicate daily with the franchisor and the other franchisees then the ideal solution is for them to operate a local computer system


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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