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  • Useful Advices - Chess Sets Online Retailing - Dealing with Aggressive Unethical Competition

    We're a chess set online retailer. With the stakes so high in terms of profit - what to do when competitors get more and more nasty? What if they threaten to send the boys round? Publish a little online defamation? Register confusingly similar domain names? Steal photography and other content to use in sel
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ling their similar products?

    The maturing of the web has allowed hundreds of thousands of opportunities to people across every industry who previously couldn't afford to get a physical store. And thousands of IT consultants have managed to join the two skills (technical and business) they h
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ve to jump into the shark infested waters of online commerce. This example of chess set retailing is real and current. The victim is a successful niche chess set company who suddenly appeared on the web by utilizing SEO skills, techie ability and a love of chess. After a year of trading, one of the chess c
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ompetition noticed and started with threats and intimidation. But this has happened across many industries previously dominated by other web sites. What's the best course of action and reaction?

  • Flattery

  • The first thing we feel is pride in the work done. The victimizer has bee
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    in chess set retailing for 12 years, we have been active for just one. A fellow retailer has flattered us by recognising a loss of income from our attempts at online marketing of chess sets. Hell, we're good! - what other industries might we impact? Of course, the reality is that we all build upon the ide
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    s of others. we see an idea and think of some improvement. Inertia then becomes our enemy - continuous improvement is required. So enough with the feeling of being flattered and keep on with the innovation.

  • No such thing as bad publicity

  • Naming the defauding site may have the
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    effect of publicising the business to our detriment. Indeed the unethical web site selling inferior chess sets did refer to us directly, but probably realised that it was just sending people over to us. We want to focus on our business with a long term objective, so need to take action such that we don't l
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    se focus. This is one knee-jerk reaction that won't necessarily help with the problem, but neither is ignoring the problem the best course either.

  • Losing focus

  • We seem to be occupying the aggressor somewhat. Well, that's something too. Whilst he's focusing his energies on us,
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    e's distracting himself from his own company. Nike found this years ago. 'Hold your friends close and your enemies closer' only goes so far. Nike innovated from the gut - they came up with their own designs that no other 'competitor watching' could have inspired. Whilst our chess competitor is sticking pin
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    s in our voodoo doll, he can't innovate on chess set design and better chess suppliers with clarity of mind. More market share for us then.

  • Poor business

  • Our chess retailing aggressor clearly has a poorer business model than us if he has to resort to this kind of behaviour. Wh
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    doesn't he work on his own business and compete in an ethical way rather than the threatening and abusive emails he regularly sends? If he believes we are taking his chess sets market - then why not work on improving his such that customers see a better business? Is this really so difficult? Perhaps he sh
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    uld be working another type of business. Or working for continuous improvement. Harassing the competition in some mafia style suggests a bullying manner that would be better channelled elsewhere.

  • Legal action

  • 'Theft' of intellectual property rights (chess photography, chess pr
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    oduct names, chess product descriptions...)- whether yielding any advantage or not - is just that - theft. The plain fact is that such illegal use of property rights may well confuse customers and lead to the wrong conclusion - that the cheaper chess set product is the same as the original site - what a gr
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    at find? In the world of chess sets, most families will be truly defrauded as they unknowingly have a defective or inferior product at the expense of our company. They are unlikely to compare the product with another and so may never know the quality chess set they could have had. Sometimes, therefore, leg
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    l action is required in order to establish the bounds of unethical behaviour. Action can be threatened against the site hosts and against the aggressor company itself. Often a lawyer's letter may suffice, but may be seen as 'bluff'. So real court action may be required to bring the matter to a conclusion.
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    Taking this course of action amidst physical threats is something demanding courage, especially when the chess aggressor's last name has a distinctly Sicilian ring to it. But the only other option may be to be bullied. As in the school playground, bullies have to be stood up to even when a bloody nose is
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    he result.

  • Site warnings

  • It has to be remembered that bad publicity is still publicity. Mentioning the aggressor may only serve to send potential customers scurrying over to the site to see his side of events, and his chess sets. We did wonder whether to post the emails sent t
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    us on the site - but the use of bad language is so bad that many filters would block our site. We have resorted to posting a notice of inferior chess set copies being available with language that communicates our ethical stance on such matters. Each overlapping product has a notice attached. This is by no
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    means ideal - but it's better than nothing. (Suggestions welcome...)

    The new world is here. Online retailing and competition is a fact of life. Competition is good for consumers and good for business improvement. But as in the schoolground and in the High Street/Mall there are aggressive unethica
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    bullies online too. Actions can be taken to offset the aggression, evasive tactics can be used with some success, but the end game may involve taking hooligans to the law to stop the murky activities affecting the sanity of our lives and helping us have societies with admirable qualities we all look up to


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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