Useful Advices - Business

On a recent airline flight I was an upset customer. I was arriving on a late inbound flight and connecting with the last flight out

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on the same airline, but the connecting flight left without me! At first, I was furious when told to wait in a line of 300 people

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o resolve my problem. But I used my time to "people watch", and I made some valuable observations.

I saw that the customers who app

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

roached one ticket agent with a smile, sense of humor or other positive behaviors were walking away in a positive state. The agent

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

looked and sounded kinder and more empathetic when helping those folks. The customers who approached another agent with a visibly so

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r attitude seemed to evoke a negative response from the agent, and they walked away looking angry.

Both sets of people had similar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

intentions - to get their problem resolved. But the people who approached the agent angrily got a much less satisfying response. W

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

atever their intention, the message they sent evoked a negative response. I decided to emulate the other group of people, the ones w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ho approached the agent with a smile and a positive attitude. The result? I walked away with a newly scheduled flight and some upg

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ades as the airline's way of making amends.

This illustrates a principle of neurolinguistics -- The real meaning of a message is th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

response it triggers. Knowing this, you can control the experience your customers have when they come to you for service. They may

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

choose to behave rudely, but don't let it trigger a negative response in you, the way it did with the ticket agent I observed. Rem

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mber that dissatisfied customers all have the same goal in communicating with you - to get their problem resolved. The ones who are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

trying to achieve that goal by using rude behavior are going about it the wrong way, maybe because they mistakenly think it's the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

est way to get results. Treat them in a pleasant, positive manner, and in most cases you'll succeed in triggering a positive respo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

se from them.

This is worth repeating: no matter how customers approach you about their need or problem they all want the sa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

me thing: to achieve customer satisfaction. Don't take their negative behavior personally, because they're not being rude for rude

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ess' sake. As a person who works with customers, your behavior should be guided by a belief that you can leave the customer in a bet

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ter state than when they approached you. You can do that by using a positive, upbeat manner and language to evoke a positive respo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

When your goals are lofty, money is tight, and the advertising salesmen are knocking at your door, what do you do to make the phone ring? Tips for the small business owner.

Our family’s hopes and expectations for us, while usually well-intended, become one of the “things” we take on that often prevent us from finding the right vocation. For example, not long after the September 11th tragedy, one of my clients, clearly upset, told me about a dream that at first glance appears to have a literal warning. Aaron (not his real name), a soft-spoken young man in his late twenties happened to be right in the midst of struggling with a major career decision. His dream appeared to be predicting a terrorist attack, but it actually changed his life.

Take a quick etiquette quiz and learn how much rudeness may be affecting your bottom line.

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Useful Advices - Dissatisfied or Rude Customers Can Be Satisfied Customers

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