Useful Advices - Business

Customer service is everything to a business. Just look at big, successful retail chains: They let you return perfectly good merchandise just because you changed your mind. Is that insane? Yes, pretty much, but it's also good customer servic

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e, and it's a good investment, and the "secret" of success, for a lot of big companies.

Let's turn to the Internet. I find that the vast majority of companies selling things on the Net can't be contacted at all. Not presale, postsale, or an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ywhere in between. The only time they talk to you is if you get really angry and start complaining. Everyone else is apparently seen by customer service, but ignored.

Even if you're using an autoresponder to handle 99% of your customers aut

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

omatically, the least you can do is try to personalize the messages based on whatever meager information they've given you. While I'm at it, what's wrong with allowing people to contact you on the phone if they're getting frustrated? Does th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is increase or decrease the chances that a person will develop a vendetta against you and your company? I think the answer is obvious.

Most Internet companies simply do not offer personalized service. It might sound like a contradiction, bu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t I believe in both automation and service. Some people want to call someone on the phone before they sign up for anything online. Customers beware: The biggest, most respectable companies on the Internet are even harder to talk to than your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

phone company. Small scam-based companies are extremely likely to have a toll-free number.

Sole proprietors like me don't want to get phone calls all the time, so I don't show you my phone number. Of course I have a phone number that you ca

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n call, but you have to commit a little bit of effort to get it. First, send me an email with your question or complaint, and explain why it would be easier to talk to me on the phone about it. Give me your number and I'll call you. If you'

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re afraid to give me your number, ask me for mine and I'll probably give it to you, if you don't sound like a crazy person. You can also talk to me on AOL Instant Messenger, which is a free download with only a little bit of adware/spyware. (

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

I hate AOL in general, but AIM is less of a spam magnet than ICQ.) Just get my contact info from the little "contact" link on this page.

I mentioned that you can make autoresponder messages personal; In fact, personal enough that some people

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

think you're sitting there typing them in and hitting the "send" button. This can only be done by acquiring extra information from the customer. The type of information depends on what your mailing list is about. In the case of my mailing li

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

st, this information mainly involves Internet, business, and general computer experience.

If you're currently on my mailing list and don't remember giving me this information, perhaps I obtained it subtly or just haven't asked you for it yet.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I know it might sound scammy, but this truly is the best way to take care of the needs of the customer with the limited amount of time available to a small Internet business.

Let's think about it from another angle. My phone company is mak

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing tons of money from me, and It takes me an hour to get on the phone with them. They have a nice Web site to take care of most of my concerns, so they don't have to hire as many customer service reps. This is a win/win for everyone, except

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that this same phone company fires so many reps that my phone experience returns to normal, i.e. unacceptable.

Compare this to someone like me. I work alone, and I don't have a long queue of phone calls at any given moment. I get a lot of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

emails, most of which are spam, but I know how to handle that. When I get an email from someone who is actually interested in Online Honesty, I'm pretty excited, and I make it my #1 priority to solve whatever problem this person has, even if

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

they're not remotely interested in buying anything from me. I might be on vacation or something, so I might not be reachable by phone for a week. I can, however, read my email several times a day no matter where I am.

It's a matter of respe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ct. I try to respect people, no matter who they are (sometimes unsuccessfully, but I try). If they just want advice, I'll do it for free. Give people respect, and they respect you in return. You don't have to buy anything from me. Just tel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l your friends, if they're looking to do business online, that I seem like an honest person and I know certain things about business and the Internet. That's all I ask.

I recently heard the term "karmic marketing". I guess that's what I've b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

een trying to do: Make people happy first, then worry about money later. This is possibly the safest kind of marketing in terms of legality, though probably not the best way to make fast money. This is the kind of tradeoff we all have to make

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Customer Service, the Internet's Primary Neglected Business Concern

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