Useful Advices - Business

As we watched the horrific pictures of the Katrina victims in various parts of the gulf, and in particular the sad and sometimes infuriating pictures of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

those stranded in New Orleans, it never occurred to me that there would be anything good we could see come out of this. Almost an entire city destroyed

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, countless lives lost, and other lives changed forever. And as I received word that we had family members involved in the nightmare, that belief seemed

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to be reinforced. But there was a beautiful light at the end of this dark tunnel.

The outpouring of help that came from this situation was something t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat one has to experience at least once in a lifetime to renew one’s faith in humanity. Family, friends, friends of friends, even strangers, rushed to t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he rescue of not only my family, but members of countless other families in the face of this tragedy. Our gratefulness cannot be measured and the gifts

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of love will always be treasured.

But there was one act of kindness that was definitely surprising…and welcomed! There were 17 members of the family wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

had lost virtually everything. Of that number, five members were stranded in Mississippi without any means of transportation. They had fled their homes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

with almost nothing but the clothes on their backs. We had to get them to San Diego to my sister DiAnna’s home where they could try to pull their lives

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

together. We just had to find a way.

Money was pooled together, thanks to the kind assistance of many generous people. We thought about the bus, but t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat wouldn’t work. They were not running. Then, my hardworking sister discovered another route: Delta Air Lines. She discovered Delta was discounting th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eir flights for Katrina victims trying to get to the safety of their families. Whatever they could do would have been welcomed and my wife Lisa and I we

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re prepared to make up the difference. They just had to find transportation to Jackson, which was 90 minutes away.

To our comfort, the Delta representa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tive—Margaret—was an angel. Delta was able to discount their normal ticket fee by over 85%! That was more than anyone could have reasonably expected! Af

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er all, Delta is a business and their primary concern, as all businesses should be, is with profit. Their job is to deliver the best service at a profit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. But in a disaster, when the choice came down to lives versus making a profit, they chose lives in this situation. I was impressed and there is definit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ely a moral and business lesson to be learned from their choice.

There is an old business adage that every salesperson has heard in seminars, sales mee

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tings, and training courses: People don’t care how much you know until they know how much you care. I don’t think I will ever hear that phrase again wit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hout thinking about the kindness shown to us by Delta Air Lines. Sometimes, you have to put profit aside—even if partly—when it is necessary to serve yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur customer. They will appreciate it and they will never forget it. Why? Because they know you care.

Thank you, Margaret and Delta Air Lines. You cared

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the best sources for prospective franchise buyers is relatives or family of long standing customers of your outlets. Long-standing customers really do know the kind of sales volume you bring in your outlets as they can figure it out pretty quickly.

Make Yourself more Marketable, Give yourself a raise. Be more successful by using your mind better in society today and the business world. Develop mind brain skills useful in your career...

Evaluate your businesses, some may fare better if they are spun off. For others, which are terminally ill, it may be better to close them down and bury them.

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Useful Advices - They Cared: The Story of Delta Air Lines and Katrina

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