Useful Advices - Business

Customer service needs to have the goal of helping you profit from keeping customers. Keeping custome

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs needs to be a priority because gaining new ones is more expensive. You can decrease new customer

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

marketing costs and increase profits by following these proven tips.

Frontline Staff Empower

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ment

You begin to profit from keeping customers the moment you give your sales team members

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the authority to make decisions on the shop floor. Customers will not wait when staff respond to cl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ient questions on policy with "I'll need to check that with my supervisor". Give your staff the power

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to make the decision and you'll have customers happy to come back.

Promote An Open Customer

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Service Policy

Storewide promotion, with large banners, of an open customer service policy

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

serves as a timely reminder to staff of what they can offer the help customers. It also serves to he

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lp customers cross the line of decision when deciding whether its safe to spend their cash at your st

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re.

Rewarding Customer Loyalty

A tip from expert retailers calls for you to reward

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

customer loyalty so that you get to keep them coming back for a lifetime. The secret is to reward t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

heir loyalty in a way they most appreciate. Imagine their delight when you key in their contact deta

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ils and announce that you can reduce the price a further 10%. Just because the computer system has s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hown they're regular customers. This reward at the register has a strong pull that's sure to make the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

m think of your store when their in the market to buy.

Following this customer service strategy enab

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

les your business to move up through the next profit record as you lose few existing customers. Those

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

who are loyal share your high level of customer service with friends and family. The secret to cust

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

omer service success here is to follow the proven tips of, Frontline Staff Empowerment, working to P

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

romote An Open Customer Service Policy and, Rewarding Customer Loyalty.

Copyright 2005 Kenneth Littl

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Customer Service - Profit from Keeping Customers

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