Useful Advices - Business

You can spend a fortune on having someone come and tell you how to deliver customer service, or you can do mu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ch more, for much, much less. There are three easy steps.

It's just that having a tub-thumping guru on hand

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to do some extraordinary things (though mainly irrelevant - give them a dollar each and tell them the 'buck s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tops with you' - is an example), is more visible to stockholders, if quite pointless.

So bosses seem to be d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

oing something special, when actually what is needed is a simple approach.

As Robert Tannehill, an ex

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pert on customer service training, comments on what 'gurus' do, as follows:-

"These fringy things that some

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

motivational trainers have companies spend money on makes my blood boil. If these people do crazy things to g

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ive them the guru touch, they can get companies to spend thousands. Dancing even - huh?

You see, management

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

actions ensure that bad service to customers is almost always - I'd give it 99% - not the fault of their shar

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

p end operatives.

Here's why...

1. They recruit the wrong people

So their most important business a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tivity is screwed because they've got unfriendly people at their most vulnerable point.

Solution

Rig

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

orously recruit 'people' people for your customer facing ambassadors. They have to be comfortable developing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

relationships that feel great and encourage real friendliness, customer and employee.

2. They fail to set

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the right conditions

Which will enable their people to work best.

Solution

Managers must make

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sure that they listen carefully to the issues getting in the way of their best people performing well - and f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ix them fast. This includes training them appropriately, which is usually mentoring on the job, by key employ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ees who have the time and experience of doing this role really well.

3. They want too much

By giving

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their customer service people loads of ancillary stuff to do - at the same time.

Solution

Stop dema

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nding more than one output from any of your people, who are giving your valuable customers the very best serv

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ice at all times.

Three steps and save yourself tens or even hundreds of thousands in consultants fees. Easy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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During the last few weeks of my role in the supermarket one of the managers that I wasn't familiar with started picking on me. At first I thought he was picking on me because I came from a European background, later I found out he treated majority of the junior staff this way and I finally understood that he was doing it just because he could.

Accounting outsourcing involves the transfer of financial and other sensitive personal data online and this is one reason why some people are not open to the idea of outsourcing work. In this era of online data theft and identity theft, this is understandable very well.

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Useful Advices - Customer Service - Not the Guru Way, but Three Simple Steps!

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