Useful Advices - Business

1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be upda

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ted by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ith their purchase.

2. Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They wi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ll give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them fre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e products.

3. Make it easy for your customers to navigate on your web site. Have a "FAQ" page on your Web site to explain anythi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng that might confuse your customers. Ask them to fill out an electronic survey to find out how make your web site more customer f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

riendly.

4. Resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour. If poss

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ible, you the owner of the business, personally take care of the problem. This will show your customers you really care about them

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

5. Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts.

6.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent cu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

stomer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.

7.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holid

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ays or birthdays. Award bonuses to your customers who make a big purchase.

8. Always be polite to your customers. Use the words y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your cu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

stomers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.

9. Reward customers a point f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or every one dollar they spend. Let's say customers can get a free computer for 300 points. That means customers will spend $300 d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ollars on your products and services to get enough points to get the free computer.

10. Build strong relationships with your cust

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

omers. Invite them to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

barbecue's, dances etc. This will make them feel important when you include them in regular business operations and special events

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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