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Useful Advices - Great Service Means Being Extraordinary
At the risk of appearing flip or disrespectful, I can tell you in just one seven-letter word what it takes to build a successful business. The word is “service.” Service to customers is what ultimately determines success or failure, whether in the service industry or in any other i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ndustry or profession.
If you want your business to be successful, you must resolve to deliver the best possible service to your customers. You must do everything you can to please them, protect them, enrich them, and advantage them. If you consistently do this, you will not fail.
If you want your business to be successful, you must resolve to deliver the best possible service to your customers. You must do everything you can to please them, protect them, enrich them, and advantage them. If you consistently do this, you will not fail.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
You will be perceived as a caring leader by your customers, and they will reward you for that. Your sales and profits will grow.
If your business is not seen as one that offers good service, you’re in trouble. Today’s consumers have an almost limitless number of options. Disappoi
If your business is not seen as one that offers good service, you’re in trouble. Today’s consumers have an almost limitless number of options. Disappoi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nt them and they will simply stop dealing with you and start dealing with one of your competitors.
There is a widespread misconception about what constitutes good service. Many businesses owners think they’re providing good service, when in fact, they aren’t. Just because you have
There is a widespread misconception about what constitutes good service. Many businesses owners think they’re providing good service, when in fact, they aren’t. Just because you have
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
fair prices, a courteous staff, a generous exchange policy, and reasonable terms, don’t let that delude you into thinking that you are providing great service.
All of those things are good, but there is nothing exceptional about them. They are what an informed customer in today’s
All of those things are good, but there is nothing exceptional about them. They are what an informed customer in today’s
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
market expects you to offer. They are the bare minimum. Great service means much, much more than meeting a minimal standard. It means doing extraordinary and sometimes outrageous things on behalf of your customers or clients.
Don’t be afraid to offer new clients a free consultati
Don’t be afraid to offer new clients a free consultati
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
on. Don’t be afraid to use very liberal introductory discounts. Above all, don’t be timid about offering your customers or clients, an extraordinary guarantee.
Make it easy to buy from you. Review every aspect of your operations and, as you do that, try to see the business as your
Make it easy to buy from you. Review every aspect of your operations and, as you do that, try to see the business as your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
prospects would see it. Ask yourself, “Is our offer clear?’ “Do we have convenient business hours?” “ Do we explain in a clear and concise way how to buy from us?” “Do we offer people several purchase options and several ways to pay?”
If you use an 800 number, make sure customers
If you use an 800 number, make sure customers
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
aren’t being put on hold too long. Test the system yourself to find out. If you ship or make a lot of mail delivers, run tracers to see that things are reaching your customers on time and in good condition. Test your Web site. Test the download time, the links, and place an order
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
from your site. Be proactive, don’t wait for customers to report a problem.
Call your customers within seven days after they have purchased and say, “Is everything working okay? Is there anything we can adjust for you or anything else you would like to buy from us to extend your e
Call your customers within seven days after they have purchased and say, “Is everything working okay? Is there anything we can adjust for you or anything else you would like to buy from us to extend your e
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
njoyment of your new product?”
Accepting different kinds of payments makes it easy for your customers to buy from you. Accept all the major credit cards and accepting check debits makes it even easier for your customers to buy.
Providing extraordinary service means recognizing yo
Accepting different kinds of payments makes it easy for your customers to buy from you. Accept all the major credit cards and accepting check debits makes it even easier for your customers to buy.
Providing extraordinary service means recognizing yo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ur best customers or clients. Remember to wish your customers well on their birthdays and other special occasions. Offer them first choice on any new products you’re ordering. Give them gifts during the year-end holidays, and enclose a warm, personal note letting them know how much
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
you appreciate the part they’ve played in helping you build your business.
We’re all human and we all appreciate really fabulous service. For example, the restaurant owner who cheerfully tears up the bill and gives you a certificate for two complimentary meals after one meal is s
We’re all human and we all appreciate really fabulous service. For example, the restaurant owner who cheerfully tears up the bill and gives you a certificate for two complimentary meals after one meal is s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
erved cold. Or the dry cleaner who voluntarily replaces a garment his workers have damaged with a garment that is new and more desirable.
Some retail organizations hire people to go around and make purchases in their own outlets and in stores owned by their competitors. It helps t
Some retail organizations hire people to go around and make purchases in their own outlets and in stores owned by their competitors. It helps t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
hem find out how outgoing and efficient retail clerks are. It’s a way to find out what’s working well and what needs improvement
In your own business, you must have the same critical mindset. Always try to see things as your customers or prospects see them. Empathize with your cus
In your own business, you must have the same critical mindset. Always try to see things as your customers or prospects see them. Empathize with your cus
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tomers. Try to get into their shoes, mentally, and find out what motivates them, what inspires them, what challenges them, and what frustrates them. Also find out, what else they need that you could provide, but aren’t providing. It might be something as simple as a sturdier carry
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
out bag and tighter coffee cup lids.
The more you can see things as your typical customer sees them, the better your chances are of connecting with each customer. You should call your customers on a regular basis and ask them for their ideas. Do it at random, or survey them by mai
The more you can see things as your typical customer sees them, the better your chances are of connecting with each customer. You should call your customers on a regular basis and ask them for their ideas. Do it at random, or survey them by mai
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
l or email, or in a structured “Focus Group” where they can really tell you want they like or don’t like about what you sell.
When you get in the habit of routinely investigating, it will not only help you improve your service, it will help you find the missing links in your produ
When you get in the habit of routinely investigating, it will not only help you improve your service, it will help you find the missing links in your produ
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ct or service line. You could profitably fill these missing links either by introducing new products or services of your own or by recommending someone else’s products to your customers in a joint venture.
Try to look at your customers from their perspective. Keep digging deeper a
Try to look at your customers from their perspective. Keep digging deeper a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
nd deeper into your customer’s experiences. Go the extra mile in all your dealings with your customers. It’s not just the right way to do business, it’s also the smart and profitable way as well.
Copyright© 2006 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide.
Copyright© 2006 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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