Useful Advices - Business

Do you like to see impressive, amazing things? Do you like to witness jaw dropping, asto

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nishing situations and events? Of course you do. Everybody does. And it only costs eig

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ht bucks. That's right, for eight bucks you can go to a movie theatre and watch Bruce Wi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

llis or Arnold Schwarzenegger deliver two solid hours of stunning imagery, special effect

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, lighting, action and thrills, splashed across the big screen in blazing color and Dolby

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Surround Sound. These days, with a few thousand dollars of equipment, you can even get

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the same thing, maybe better, at home.

Yes, people like to be impressed, and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Hollywood thinks nothing of spending $100 million on a picture so they can give the peopl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

just what they want. And they do a great job of it.

You Can't Compete With H

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ollywood

But one of the worst things you can do is deliberately try to impress y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our customers. Why? Because you're not Hollywood and you don't have $100 million dollar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s. And impressing people is not your job. Your job is to help them solve problems and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

capitalize on new opportunities.

Here's what happens, almost on a subconscious l

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

evel: When you try to impress, instead of building trust, educating and persuading, you i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mmediately cause your customer's guard to go up. He immediately stops believing you.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r>
This is a big, big mistake. Most companies are trying so hard to impress people,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nobody can figure out what they do. More importantly, nobody cares how impressive you ar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e. Nobody cares how many billions of dollars of assets some insurance company has. They

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

'd much rather know that you will go to the mat for them when there's a problem. They'd

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

much rather know that you really care about their problems and that you want to help them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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On 6 April 2007, new laws on flexible working were introduced in the UK and rights to apply for flexible working were extended to carers. But how will this right to apply work in practice and how will it affect you?

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Useful Advices - The Wrong Way to Impress a Customer

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