Useful Advices - Business

Every business wants to keep their customers coming back. Today I wil

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l show you how you can do just that.

It is extremely important to kn

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ow what your customer likes as this will help in customer retention a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd customer relations.

Have you ever been to a shop, a restaurant, a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

drycleaners, a bank and the person there knows exactly what you want?

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

How does that make you feel? If you are like me then the answer wou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ld be "great" it makes you feel special, respected, noticed, signific

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nt etc.

Let me illustrate this by means of an example;

Picture the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

scene: After a long hard day at work Gordon walks into his local bar,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

approaches the bar counter, sits on a bar stool and takes off his co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t. The bartender comes over to Gordon and says “good evening Gordon,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

will it be your usual?”

Gordon obviously frequents this bar and the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

bartender has gone through the trouble of remembering his usual drink

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. Therefore when Gordon comes in he doesn’t have to say a word, the b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rtender knows what Gordon, his customers wants. This is what you have

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to do with your customer.

If you have regular customers then you ne

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed to ask them will it be your usual today. Don’t let your customer h

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ve to repeat the same order over and over again, put yourself in thei

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r shoes, how would you feel if you had to do this?

If you do this pr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

operly you will most certainly have your customers coming back to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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