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Useful Advices - Run a Small Business? Treating Clients Right Is Easy – Just Don't Do What the Car Dealer Did to Me
Last month I went out and bought a shiny, brand new car. The car’s nice, but I wanted to share my experience with the sales rep I worked with, and the dealership that ultimately took care of me by
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
not really taking care of me. And it wasn’t so much that I was at the dealership for 4 hours, they had no snacks to eat or that I was shuttled between two competing sales reps, it was the way I wa
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
treated after the purchase.
Once the paperwork was signed, the sales rep was far more interested in getting referrals from me that ensuring I was treated remarkably. In order to make sure that he
Once the paperwork was signed, the sales rep was far more interested in getting referrals from me that ensuring I was treated remarkably. In order to make sure that he
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
was foremost on my mind when I left the dealership, the sales rep gave me a stack of his business cards that could have weighed down an elephant. I guess his thought was, “The more cards I give him
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
, the more he’ll pass out and the more customers I’ll bring in.” He then explained that for each sucker, I mean person I got to buy a car from him he would present me with $100 – wow, that’s rough
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
y .027% of the purchase price! As you can guess from my tone, I recycled his cards and didn’t give him a second thought.
The sales rep had the car detailed, put a full tank of gas in it and gave
The sales rep had the car detailed, put a full tank of gas in it and gave
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e 10 coupons I had to fill out and mail in to maybe win a prize. That’s it, nothing memorable and nothing remarkable. Now I bought a nicer car this time, in fact the nicest I’ve ever owned, but tha
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t really shouldn’t matter no matter what kind of car I bought. I got the “run of the mill” treatment and yet the sales rep wants me to talk to all of my friends and colleagues about him. Ironicall
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
, had he been genuinely concerned about providing remarkable service I would have kept his business cards and yes I would have sent people his way.
I know what you might be thinking, “He didn’t do
I know what you might be thinking, “He didn’t do
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
badly”. I’d have to agree with you, but I am reminded of something Seth Godin, a leading marketing guru wrote in his book Free Prize Inside, “Being good is bad”. My sales rep was okay, he
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
was “good”, but he wasn’t memorable or remarkable, and that’s just good enough to get my business – once. Seth also goes on to say, “There are two types of businesses: remarkable and invisible”. Th
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
is sales rep and car dealership were not remarkable.
Here’s the crux of the issue: the sales rep wants me to think of my experience as memorable, if not remarkable, but he didn’t do anything or s
Here’s the crux of the issue: the sales rep wants me to think of my experience as memorable, if not remarkable, but he didn’t do anything or s
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
y to make me feel that. The dealership was even worse, since the transaction they’ve sent me two form emails and a letter in the mail thanking me for visiting the dealership and informing me that t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ey want to sell me a car – this is AFTER I had already purchased one. One of the form emails was from a Sales Manager I never met, and the other one was from the Customer Relations Director. Funny
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
, in this woman’s actual title are the words, “CUSTOMER RELATIONS”, and yet she sent out a form email saying, “I trust you had good service and I trust you had all of your questions answered” – pat
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
etic. Instead of “trusting”, how about picking up the phone and ASKING? No such luck.
To be fair, what if I was in the sales rep’s position, what would I have done to be remarkable? How about:
To be fair, what if I was in the sales rep’s position, what would I have done to be remarkable? How about:
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
type="disc">
Sending out a personal, hand-written card
Free car washes for a month
A photograph of me at the dealership with my new car
Special
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
announcement cards I could send to friends and family to tell them about my new car
Is this just an opportunity to gripe? Well, yes…and no. I feel better after ranting, but m
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
motivation was really to make sure you remember (as I was reminded of) what it’s like to be a customer versus a client that’s valued. What it feels like to be sold to rather than to buy from, and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
how easy it can be to be remarkable in an average business world. If you can remember this you’re ahead of the competition, if you can apply this to everyone you meet – you will have no competition
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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