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Useful Advices - Understanding Clients or Customers-Two Fool Proof Secrets
If you could buy fool proof secrets that would bring more clients or customers to need your product or service, would you buy them? Pause a moment and then gi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ve your answer.
If you know the secret, it is not surprising, the majority will answer, “Maybe.” The reason the answer is “maybe” is because few people buy
If you know the secret, it is not surprising, the majority will answer, “Maybe.” The reason the answer is “maybe” is because few people buy
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hat they need. Yes, of course, everyone buys necessities such as: food, but does everyone buy the healthiest food--if we did, many fast food restaurants would
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e out of business.
The secrets are simple, albeit secrets most people seldom think about or understand. However, if you know and understand them, you will su
The secrets are simple, albeit secrets most people seldom think about or understand. However, if you know and understand them, you will su
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ely change your rate of business success with little effort. Now are you willing to change your answer to, “Yes, tell me more?” Even if you didn’t answer ‘Y
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s’ or aren’t willing to change your answer to “Yes.” I invite you to read this.
The first secret: “Success and failure are the same. What? Yes, Success and
The first secret: “Success and failure are the same. What? Yes, Success and
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
failure are the same. Remember success isn’t a one step process. Success is a series of completed tasks that have an end result. The completion of one task
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
may lead you toward your goal. The next completed task might not. That is when many people say, “Failure,” and stop dead in their tracks.
The success or fai
The success or fai
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ure of your goals—endeavors—is accepting this little known secret. Now that you accept this secret you can change the outcome. If a completed task doesn't le
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
d you to your goal you need to determine what actions will and then execute that action(s).
The second secret: Understand your clients or customers wants. T
The second secret: Understand your clients or customers wants. T
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e bottom line is give your clients or customers what they want; not what they need.
For example, let's look at multi-millionaires. They love to make money.
For example, let's look at multi-millionaires. They love to make money.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
They have more money than they could ever possibly spend in their lifetime. They don’t need more money, but they want more money. If you position your product
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
or service to meet their wants, you will have a new client/customer.
If your service is related to holistic health care, how can you present your service to m
If your service is related to holistic health care, how can you present your service to m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eting a multi-millionaires wants?
For example: You are a Health Care Provider, who specializes in Stress Reduction. You could show him/her all the data on st
For example: You are a Health Care Provider, who specializes in Stress Reduction. You could show him/her all the data on st
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ess related illnesses for people in their age range, relevant data that proves beyond a shadow of a doubt she/he needs to reduce stress, it won’t matter one io
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
a. Why? It isn’t what she/he wants.
However, if you present data on how stress affects the ability to be productive, think clearly, how she/he can maximize
However, if you present data on how stress affects the ability to be productive, think clearly, how she/he can maximize
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
on making more money with less effort, you will have an interested person.
The bottom line: People don’t necessarily buy what they need. They will buy the t
The bottom line: People don’t necessarily buy what they need. They will buy the t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ings they want before they will buy what they need. This fact applies to all walks of life—millionaire to pauper.
Next time a person approaches you to sell y
Next time a person approaches you to sell y
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
u something, they are convinced you need—observe how you react. Also, observe how you react when the person discovers what you want and includes what you want
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
in the equation. Using the example of multi-millionaires, the key is showing them ways your product or service will help them make more money with less effort
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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