Useful Advices - Business

In the old days, stuffing your web pages full of the same keyword was a guaranteed way to boost your web site to the top of the search engines.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

However, in the Web 2.0 world, search engines are smarter, and the old tricks won’t get you anywhere.

If you read many blogs or forums, you h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ave probably seen plenty of debates about keyword density.

Many people believe that Google likes a keyword density of two to three percent, wh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ile Yahoo and MSN prefer six to eight percent (some even go as high as twelve).

With all the disagreement on the subject, how are you supposed

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to decide what density to use?

At SoftwareProjects, we believe that when you’r

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e writing content, keyword density shouldn’t even cross your mind. In the Web 2.0 world, content should be written for users, not search engine

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s. Since we know that search engines are still important (because they can bring a lot of users), here are a few tips for properly handling key

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

words:

1) Use keywords in your and

Make sure to use your important keywords in these tags. However, you should avoid “keyw

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ord stuffing” (cramming tons of keywords into your tags). Try to stick with one to three main keywords.

2) Use stemming and semantic l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

inking

When you’re writing content, keep in mind that repeating the same two keywords on a page is not going to get you anywhere. Ins

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tead, use the techniques of stemming and semantic linking. Stemming means that if you do repeat a keyword, use a combination of singular, plura

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l and -ing.

Semantic linking is a little more complicated, but once you master it, you can really improve your rankings.

Semantic linking is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the technique of writing in a way that uses related, relevant keywords throughout the course of a piece of content. Before beginning an article

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, you can create a flowchart of related words, or use a tool to help fin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d semantically linked words. Although it may seem challenging, if you write in a natural way, using semantic linking can be much easier than yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u might think.

3) Don't forget about your images

Not only should you give your image files a descriptive name with relevant

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

keywords (family-life-insurance.jpg), you should also include a keyword rich description in the alt tag (once again, avoid keyword stuffing).

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

4) Use keywords as anchor text for external links

In the eyes of today’s search engines, the keywords in anchor text play a m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uch bigger role than the keyword density of a page. In fact, through the use of external links with keyword rich anchor text, it is actually po

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ssible to rank number one for a keyword without mentioning that word a single time on a page (this is usually referred to as “Google Bombing”).

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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