Useful Advices - Business

Outsourcing your email operation makes sense.

You may be running a business that requires processing many emails, whether it is, Sales emails to and from customers, Query ema

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ils to and from customers, other emails required to run the business, processing emails forms a core part of any established business.

As volumes increase, it is important to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ake sure that emails are processed in a timely, professional and cost effective manner. Losing control of your email operation can result in unhappy customers and subsequent lo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s of business.

There are many reasons you may consider outsourcing, including the following, Lack of resources to process current and increasing email volumes, in a prompt a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d accurate manner, hence resulting in lost business and unhappy customers, Increasing costs involved in resources used to process the emails and tying down valuable human res

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ources to do a job that can be done elsewhere for a much lower cost. Thus leaving key resource to concentrate on core activities, like growing the business or managing the over

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ll operation.

Email outsourcing can provide a valuable and cost effective solution to deal with a very important business function and also reducing costs in the process.

Man

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

companies have outsourced their first line telephone support to call centres especially in places like India. Although reducing costs, this has sometimes resulted in unhappy c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

stomers who would rather be speaking to someone in the UK, then have their call answered by someone in India.

With email outsourcing there is no issue of unhappy customers, si

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nce customers are not verbally talking to anyone, and have no idea who is responding to their mail and where that person responding is located.

There are other concerns with o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tsourcing emails to a third party company, for instance maintaining confidentiality of information. To overcome this you have to ensure that the outsourcing company is willing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o follow procedures and practices that you would have in place if you were running the email operation in house to maintain security and data confidentiality. Again no operatio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is fool proof against a determined culprit who wants to misuse information whether the emails are processed in-house or processed by an external company. But with using tried

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and tested practices and well defined data confidentiality contractual agreements which can be legally enforced, the concerns regarding misuse of data by outsourcing companies

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hould be very minimal.

CardsMadeEasy is an example of a company that have outsourced their complicated customer related email operations reducing costs and ensuring smooth and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

efficient flow of communications with customers. CardsMadeEasy say that, before outsourcing they were struggling to cope with the ever increasing number of emails to process, a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d were tying up essential resource to manage the emails. Employing more people in the UK would have been too expensive so we looked globally for cheaper resource.

The key to o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur outsourcing success is to ensure that the communication with customers is seamless, and the customers have no idea whether their emails are being answered in the UK or in el

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ewhere. We still maintain their First line telephone support from our UK offices.

Email outsourcing is the way forward and will in time become the standard practice that is cu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rently the case with outsourcing of other business functions. The sooner you evaluate it as an option, the sooner you may come to realise its many benefits to your organisation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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