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  • Useful Advices - 'Gold' Standard Customer Service is Still Key to Growing Your Business

    The advent of the internet has changed the mortgage industry but a good customer service proposition is the key to achieving your business aims and ignoring th
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    is will set your business up to fail.

    I used to be a mortgage broker and used to spend my time developing my business via word of mouth. Then the internet cam
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    e along and like everyone else, I felt that if I didn't jump on the information super highway then i would miss out on making my fortune. Now you probably know
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    what is coming next! Time went on and I had the greatest, most whizz bang website in the world. All bright primary colours and mission statements, etc. I was
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    so impressed with this site that I didn't realise that it wasn't getting many hits. There were no leads. No enquiries. Pretty poor if the truth is told and I f
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    elt so deflated. Now, I realise that search engine optomisation is a whole new ball game and in my opinion, an art in itself.

    The best thing about this experi
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ence was; I had to learn to market my company all over again. Word of mouth was still going to play a big part in my future success but not as much as one othe
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    r, very important area. I like to call it.....Gold Standard Customer Service. This is my term for giving my customers the best possible, most rewarding custom
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    r experience of their lives and it really is very simple. we all know what it is and how to do it but putting it into practice is a different thing all togethe
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    r.

    Whenever a client of mine completed their mortgage application with us, understandably, they would then go home and fret about what they had to do next. Wh
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    at other forms do I have to fill out? What documents will I need? What about a Solicitor? etc,etc. So, we made it nice and simple for them. We would follow up
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    their visit to our offices with a letter to them with "steps to your mortgage" on it. This would explain in simple terms what they could expect next.

    We also
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    sed to send them a bottle of wine with a note saying "Relax, everything is being taken care of, enjoy a drink on us" and we will be in touch when we need more
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    information off you. We would also send them an update by email and telephone at the end of every week updating them as to where their application was up to ,
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    regardless of a lack of progress.

    When the mortgage completed, we would send them another letter saying "Congratulations, your mortgage is completed, you can
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    move in on xx/xx/xx. Your payments are ?xxx.xx a month and your insurances are ?xx.xx a month. These are important numbers for you to keep hold of (we would gi
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    e them numbers for their mortgage lender, Insurance company, utility companies, etc) and finally, this would be accompanied by........a luxury hamper from Harr
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ods!

    Yes, this cost us part of our profit from the deal but the real gain for us was the amount of referral business we would get. We would get a referral for
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    their family, friends, colleagues and it helped my business so much that I was able to sell it in 2004! We made it fun, simple and transparent and for a mortg
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    age application, remarkably trouble free!

    So remember, the little things count for a lot, so make sure you offer your clients "Gold Standard Customer Service!


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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