Useful Advices - Business

If you currently do not view customer complaints as a valuable opportunity, you are ignoring a very effective st

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rategic tool for success. In more than 35 years of professional experience in marketing, I can assure you that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the effective handling of complaints and a good service recovery strategy are very valuable marketing opportunit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ies. The sad news here is that many businesses simply do not accept this and squander many opportunities to gro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

w their business.

Perhaps businesses do not see the opportunities because complaining does not have a positive

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

meaning. Complaints are associated with annoyance, displeasure, frustration, unhappiness and son on. How ironi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

c then is it to suggest that complaints are an important vehicle for our own clients and customers to tell us ho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

w to run our businesses and organizations. I suggest a way to view complaints is to look at the complaints rece

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ived and then develop and implement an effective means of managing complaints to produce positive outcomes for t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he customer and your business.

I wanted to share with you what I would suggest you do to handle complaints with

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

class. Here are 10 things to do to manage complaints in a classy manner.

1. First of all, say thank you to t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he customer.

2. Express your personal appreciation for them sharing their complaint with you.

3. Apologize t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o the customer for the error, mistake or incident.

4. Make a personal commitment to do something immediately t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o address the complaint.

5. Ask the person making the complaint to please share information with you about the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

problem.

6. Take some immediate action to address the complaint and follow-up with required additional action

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s.

7. Ask the customer about their satisfaction level regarding your handling of their complaint and find out

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

if you can do anything else.

8. Develop and implement a plan to prevent the same problem or concern from happe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ning again.

9. Contact the person making the complaint to confirm the customer’s complaint has been resolved s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

atisfactorily. One of the most effective ways of doing this is by a phone call.

10. Write a thank you note to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the person for bringing the problem or concern to your attention and for the opportunity to resolve their issue

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A person who wants a profession without a long term commitment to an employer is a freelancer and now with the power and flexibility of the internet its demand is growing. You can now work from your own home without having to beg any employer for work. There are hundreds of ways to find a job online.

This article outlines how the human resources department bridges the gap between the job seekers or employees and the management.

In reviewing the complaints of franchisees over the last 20-years we see some similarities to the over all society as a whole. Franchisees are often too quick to Blame their Franchisors for their Own Failures, insufficient capital and poor use of business acumen.

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