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  • Useful Advices - Rural Michigan - Building a New Industry

    In the past couple of years, an increasing number of State Agencies and financial firms have been re-addressing cost cutting solutions by sending customer service jobs to rural areas of the United States, where labor costs can be dram
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    atically lower and where skilled labor forces are available.

    Our study shows that there is an attempt to bring outsourcing jobs back from overseas to smaller cities and towns through the United States. We recently visited the Michiga
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    town of Oscoda -- home to about 20,000 people, near the northeast lower peninsula of Michigan along the shores of Lake Huron -- where some say there are not enough jobs in local retail, government, building, farming and manufacturing
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    industries to keep local residents employed.

    "In today global marketplace, these industries operate with lower and lower margins each year," says Art Cruse, CEO of Crusecom Technology Consultant LLC. "I believe the Economic Develop
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ent challenge for rural Northeast Michigan is (getting) from a commodity economy to a technology based business-driven economy."

    Crusecom is one company taking up the challenge, hiring local residence, providing appropriate training
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    who otherwise would leave rural Michigan to find work in bigger cities. Crusecom went from 8 to 67 employees within 10 months and expect to grow to over 100 employees by the end of 2007. By using the Internet, and the latest asteric
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    k-based VoIP System from Fonality, the firm supports over 75,000 calls per month.

    Cindy Walker, Director of Operations who manages the call center and Web design services for Crusecom, “ I am amazed that I found a job that matched m
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    education and background in Oscoda and its been a major plus that our employees bring the same positive attitude and experience that continues to make us successful " she says.

    There were a number of potential roadblocks to their su
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ccess, but Crusecom goal was to build a new industry in rural Michigan. This new industry would fundamentally bring more jobs to Iosco and surrounding counties. "We are bursting at the seams in our current facility”, says Leesa Cruse
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    CFO. Crusecom expects to expand to a new 15,000 square foot facility this fall. This facility includes a 5000 square foot secure data center that will be used to support the growing demand for Internet and Data solutions and support
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    p to 300 new employees.

    But it may take more than one success story to bring additional call centers throughout the U.S, we need other States to see how this success story provided local jobs in a high unemployment county and to help
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    them work to build a similar footprint in their State.

    “Our call center footprint works and it has been highly successful and very cost effective. Outsourcing is a direct response to the need for “cost savings and the right skills”.
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    We have a success story using good old fashioned American ingenuity that is a direct result of our services meeting or exceeding the needs of our clients.” Art Cruse says.

    We found that Crusecom was significantly wired for communicat
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ion and information. This means that they are connected to the global marketplace. For this rural community, Crusecom is a prime example of a leader that recognizes the global economy and how they can fit into it. Crusecom consider it
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    elf a local business within the global business community and invest in the infrastructure necessary to optimize the existing advantages and continue to update their business direction to gain additional potential advantages.

    Can oth
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    rs create the competitive jobs in rural communities that are needed in order to compete in the global marketplace? Much of what never hits prime news is the real success stories of how small urban-based companies are leveraging the re
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    lationship with global marketplace to build new industry in rural America.

    “Not to be harsh, but our economic development leaders place their faith in industries of the past. What we need to do is to continue to build a telecommunica
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ion “fiber” infrastructure in our community. I am concerned when local and regional leaders really do not have any ideas of how this infrastructure could further help save their community. Don’t get me wrong, these people are sound co
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    mmunity leaders, but they have a new industry to learn in the global marketplace. ” Art Cruse says.

    The new wealth of America’s heartland is once again dependent upon innovators in order to compete for outsourced projects. Success st
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ries, such as Crusecom needs to be told so that the American businesses who would be interested in actually seeing new jobs created closer to home and operated from beautiful rural America communities knows that it can be accomplished


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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