Useful Advices - Business

The secret to competitive success is to give customer service so far above the customers' expectations that it becomes legendary. This service must be driven by “customer needs and wants” and be tied

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to superior quality! Customer service is critical today more than ever because: Competition is increasing, customers expect more, superior service means repeat customers and superior service is pro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fitable!

The cost of customer service is minimal when the following is considered:

1.) It costs five times more to go out and get a new customer than it does to maintain a present customer.<

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

br>

2.) 91% of customers who complain will not buy again.

3.) If a complaint is handled properly, within 48 hours, 82-95% of these customers will return. Why is customer service so poor in so m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ny companies?

Companies are inwardly focused, not customer focused. This means that companies tend to be product/service driven, not customer driven. Furthermore, companies see customer service

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

as an extra and generally as the responsibility of only front-line personnel. Excellent customer service is not often measured, recognized or rewarded. In order to be successful, we must sell our g

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oods and services at a profit and still satisfy our customers. If we satisfy our customer but fail to make a profit, we will soon be out of business. If we get the profit but fail to satisfy the cu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tomer, we will soon be out of customers. The secret of doing both lies in the word SERVICE. Service means doing something so valuable for the customer that he is glad to pay a price that allows us t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o make a profit. Keeping your customers happy is probably the most important job your company has.

If customers feel good about your company and the products or services it provides, they will not o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nly be less inclined to switch suppliers, they will be more inclined to increase the amount of business they do with you. In today's hyper-competitive marketplace, keeping customers happy requires mor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

than just "doing your job." You must make customers feel that they are getting what they paid for, and more. And you must avoid becoming complacent and taking customers for granted. How can you go a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

bout keeping your customers happy? Here are four steps that will move you in the right direction: Stay in regular contact with customers. This could mean regularly calling them on the phone to "che

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ck in" or making sure to meet face-to-face occasionally as appropriate. Another idea is to send along articles you may read in trade media that relate to your customer's business. It also means respon

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ding immediately to calls from customers. One of the most irritating things to customers is not being called back in a timely way. Seek out specific feedback on your company's performance. Don't j

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

st ask generally, "How are we doing?" Ask instead, "What could we be doing more effectively? What specifically could we be doing to make our product or service more valuable to you?" Continually deve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lop new ways to add value. Customers tend to have short memories and are inclined to ask, "What have you done for me today?" Your job is to continually improve your product or service, and to let yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur customers know what you have accomplished. Write them letters, or send out newsletters. Customers want to be reassured that they are buying from people who are constantly adding value. Avoid adver

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

arial relationships.

When conflicts threaten to flare--such as over prices or delivery schedules--try to discover the real cause, rather than getting your back up. It might be said that while the cus

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tomer isn't always right, the customer is never wrong, or at least should never be told he or she is wrong. You may not be able to do everything the customer asks for, but at least give the impression

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

that you are listening to complaints and trying to rectify them. Keeping your customers happy is much cheaper in the long run than finding new customers. And it is the secret to growing your company

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When someone comes over the border and is looking for a job, often they go to light manufacturing non-union areas to find work and of course there is always lots to do. Many light fabrication businesses hire the illegal aliens. I have noticed this in Houston, San Antonio, Baton Rouge, El Paso, Phoenix, LA, Memphis, Chicago, Sacramento, San Diego, Miami, Jacksonville and Atlanta.

If you run a business and you are trying to get customers in the front door you may find it interesting that it is much easier to advertise to aliens than it is to advertise to humans. You see, aliens can read your mind and all you have to do is sit in your store and think about all the great deals you are having and the discount you are offering.

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