Useful Advices - Business

Keeping your customers happy is probably the most important job your company has. If customers feel good about your company and the products or services it provides, they will not only be less inclined to switch supp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

liers, they will be more inclined to increase the amount of business they do with you. In today's hyper-competitive marketplace, keeping customers happy requires more than just "doing your job." You must make customer

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

feel that they are getting what they paid for, and more. And you must avoid becoming complacent and taking customers for granted. The basic truth in business is that it's repeat business, from faithful customers, th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

at builds your profit. We have all heard that, statistically, it's much easier to keep a customer and sell other products and services to that customer than it is to gain new customers. Here are five tips on providin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

outstanding customer service to generate new and repeat business:

1. Sell an honest product or service that you believe in.
2. Guarantee customer satisfaction and stand by your guarantee.
3. Make it

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

easy for your customers to contact you with questions or concerns.
4. Take seriously your customer's comments, concerns or questions about your product or service.
5. Solicit your customers' opinion about

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

our product or service and encourage them to be honest!

If your business is a customer service driven business, it will be apparent throughout the sales and service process with every customer. While many busin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ess people understand that they need to provide a quality product or service, they need to remember that customers care just as much about service as quality. You must provide both to keep your customers coming back.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

The customer is always right, but making the customer consistently happy means much more. Simply producing the best product isn't necessarily enough if you don't know what your customers are really thinking. Keepin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g the customer happy demands different things of product businesses than it does of service businesses. Product businesses often have intermediaries between them and their customers -- distributors, reps, and others.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ervice companies, though, are usually in direct contact with customers and must pay attention to them to survive. Owners of both such companies must devise ways to inquire of customer reactions and feelings about comp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ny operations. One sure sign that you have a problem with customers is if you don't get repeat business. Unfortunately, this sign comes too late to resolve. So it's important to pick up other signs earlier. Here are

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

some suggestions for keeping tabs on customers:

Use every device you can to determine customer reactions and feelings about your company's product or service. Quiz customers directly, and quiz your sales and service

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

people and your distributors as well. Find out what customers think about your offerings, and what they think of the competition. Try short written surveys and consider offering some small gift or sample product to en

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

courage responses.

Managers should go out on sales calls. They can go alone or with salespeople. In the latter case, simply sit on the sidelines and listen. You'll often be amazed at what you hear being said between

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the lines -- about what customers think of you and what they think of competitors.

Use samples as a way to initiate a smooth relationship with customers. Those who buy based on having tried a sample are much more inc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lined to be satisfied and feel the product met their needs.

Use after-market service judiciously. While you should be able to make money on such a service, many customers resent paying for follow-on service. A soluti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n: Build the cost of such service into the product's price structure so you can make service available at seemingly nominal rates.

The farther you are from the ultimate customers in the distribution cycle, the more i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nnovative and persistent you must be to stay in touch with them. Nationwide studies show dissatisfied customers fail to make their complaints known to management in 50% of all cases. When customers do complain, onl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

half are satisfied by the company's response. Because dissatisfied customers talk to as many as eight acquaintances and friends about their negative experience, a business can be losing sales--yet not understand why

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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