Useful Advices - Business

I have been reading the comments recently posted on a major website about a company that began by helping people beautify their homes.

They did this by providing great products at a great price backed

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

by excellent Customer Service.

This is the success formula that has been the backbone, cornerstone and foundation of every single great Customer Service organization since the dawn of man.

Great pro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ducts at a great price backed by excellent Customer Service.

I read a lot of that post and the comments from Customers and the thing that shouts out is the lack of friendly, caring and response-able p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rsonnel. In addition it is very clear that the empowerment that employees and the store manager had in the past has been removed.

This is not a slur against the people that are friendly and competent

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in that organization. It sounds like they have been smothered by a steady diet of “bottom line” management decisions.

So you are the CEO of said company and now you have to fix it.

What do you do?

I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a word, ENABLE!

If you look it up the definition you will find it is as follows; to make able, provide with means, power, etc., to do something

That begins at the CEO’s desk and goes all the way to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the last person to close the doors at night at the last open store after the last cart and broom is put away.

Number one on the list is to define the goal. What do you want to do? Once you have the go

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l, share it with EVERYONE involved in making it happen.

Better yet, have them help you define the goal.

Getting those who must make the vision to help you define the vision will get them to buy into

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the vision.

So, what’s next? We must start where it will have the most effect.

Personnel.

1. We begin by defining our image. Hire friendly, hire competence, hire trainability. The face of our com

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

any should reflect our image. Friendly, competent and trained personnel are the fastest way to correct a brand problem.

2. We empower all employees to act 'response-able' towards all Customers. There

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

should never be any hesitation by an employee in response to a Customer’s request. They may not know the answer, however, the response should be friendly and be an offer to help or lead towards a resol

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ution in favor of the Customer.

3. We commit to ongoing training, mentorship and inspection of what is expected. Training and mentorship is continuous and proactive. It begins with the expectation by

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the employee for training and support upon employment and the expectation that the employee will continue with ongoing training during the time employed.

4. The budget for providing the “means” of att

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

racting friendly, competent and trainable personnel. And to provide for the training and mentoring of said personnel.

5. Pay plans based on a mix of Customer Satisfaction and profitability. If we are

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mphasizing Customer Service, then our pay plans are more rewarding for those that have excellent Customer Service. The results need to measurable and the plans have to reflect measurable results. They

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cannot be too easy to reach and cannot be too hard to obtain. They should cause the organization to stretch and reach, not bend and break.

It’s in the stretching and reaching that real results are att

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ined. If you find your organization stuck or mired, it’s because people are bending which means resistance and that leads to breaking, which is another word for fail.

Think of it this way.

Where do y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou keep your cookies? In the top cabinet!

And to reach them, you are going to have to stretch, maybe climb to get them. They are almost never in the bottom cabinet.

Here you find the can goods and po

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s and pans. Sometimes you need a pot or pan. And can goods are handy.

But if you want a cookie, you are going to have to go get it.

They can be found on the top shelf.

By addressing those items, any

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

organization looking for a plan for re-growth and positive results could start by looking at what got them there in the 1st place.

Great products at a great price backed by excellent Customer Service

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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