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Useful Advices - Ten Ways to Add Value to Your Services
The saying, “nothing is for free” isn’t necessarily true especially when you’re talking about added value services you can offer your client. These are services you offer your clients in addition
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to your regular services. They can be standalone services or they can incorporate existing features of your current services. Either way, they provide an added value to your clients – once that
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
puts you above your competition in your client’s eyes.
What does it mean to add value to your services and why is it important? There are millions of small businesses out there. You need to crea
What does it mean to add value to your services and why is it important? There are millions of small businesses out there. You need to crea
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
te ways to stand apart from the crowd. Value added services are one way to do that. What exactly an added value is will vary based on whether a client is a prospect, a current client, or a past c
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
lient.
Your most important client is your current client – you do the most for them. Keeping current clients happy reduces your recruitment and marketing costs and increases the stability of you
Your most important client is your current client – you do the most for them. Keeping current clients happy reduces your recruitment and marketing costs and increases the stability of you
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
r business. You’ll need to direct most of your efforts to this group of clients.
Next are past clients. It stands to reason that re-signing them would require less time and resources than trying
Next are past clients. It stands to reason that re-signing them would require less time and resources than trying
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to sign a new client. Past clients are also more likely to give you referrals. Your experience with past clients makes it easier to identify value added services that would likely be attractive
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
to them.
Finally, the least amount of energy and expense should be expelled on the potential client. They are the toughest and most expensive. Why – mostly because they know nothing about you. Y
Finally, the least amount of energy and expense should be expelled on the potential client. They are the toughest and most expensive. Why – mostly because they know nothing about you. Y
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ou’ll spend a lot of time and money educating them and determining which value added service is likely to appeal to them.
1. Mail or email an industry-specific article or link to your client wit
1. Mail or email an industry-specific article or link to your client wit
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
h a personal, handwritten note saying "I thought you would find this interesting" etc.
2. Offer alternative forms of payment. Add value for your customers by providing them several different
2. Offer alternative forms of payment. Add value for your customers by providing them several different
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
options when paying. Not everyone has a credit card or a PayPal account. When think about your business processes from your customer’s perspective, you’ll quickly realize the added value they re
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ceive.
3. Gift Cards, Loyalty Cards, and Prepaid Cards. Boost your business with new revenue channels and increase customer loyalty by offering a gift card, loyalty card, or prepaid card pro
3. Gift Cards, Loyalty Cards, and Prepaid Cards. Boost your business with new revenue channels and increase customer loyalty by offering a gift card, loyalty card, or prepaid card pro
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
gram. A more convenient alternative to gift certificates for your customers, gift card programs also help you build brand awareness. Loyalty card programs reward customers for purchases to keep t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hem coming back.
4. Quarterly progress reports. Send your clients quarterly progress reports and outline what you accomplished together as a team and how you can help them get where they wan
4. Quarterly progress reports. Send your clients quarterly progress reports and outline what you accomplished together as a team and how you can help them get where they wan
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t to go next.
5. Coffee on you – Many of us "do everything except make” for our clients. Send your clients a coffee card with a note saying “today the coffee's on me!"
6. A free sample.
5. Coffee on you – Many of us "do everything except make” for our clients. Send your clients a coffee card with a note saying “today the coffee's on me!"
6. A free sample.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Give away free samples of your products or products of local retailers. For example a B&B with a great jam can give away free samples.
7. Client appreciation night. Give your client a movie
7. Client appreciation night. Give your client a movie
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
night on you. Send movies and popcorn with a note letting them know how much you appreciate their business.
8. Celebrate some of the more unusual holidays during the year and give small ine
8. Celebrate some of the more unusual holidays during the year and give small ine
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
xpensive gifts – e.g. National Popcorn Day – give out popcorn (can you tell I like popcorn!).
9. Offer annual meetings to your clients to discuss business at no charge - review progress and
9. Offer annual meetings to your clients to discuss business at no charge - review progress and
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
goals together for the next year.
10. Partner with another like business and collaborate on a coupon to offer a discount to your clients.
These are just a few ideas of ways to add value to
10. Partner with another like business and collaborate on a coupon to offer a discount to your clients.
These are just a few ideas of ways to add value to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
your services. The idea that works best with each particular client will be the one that best matches their needs and interests. Be sure to do your homework. An impressed client is a happy client
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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