Useful Advices - Business

Driven by an ad offering a 40% savings on a much needed piece of office equipment I ventured to the store. I found what I was looking for but it did not appear to be on sale. I asked the nearest employee if

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the item really was on sale; he promptly went to ask the manager. It was very apparent by the animated discussion that ensued that the manager was not thrilled with the inquiry and upon his return, the emp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

oyee apologetically advised me that the item was indeed 40% off.

On my way out of the store (with the item) I came across the manager who made a point of telling me that his stock person had messed up the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

isplay, but that the employee who helped me should have known better.

Is there something wrong with this picture? Yeah, and it’s all about how you treat your customers. We are all quite familiar with the f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rmal definition of customer- a person who purchases goods or services from another; buyer; patron.1 I refer to them as buying customers (in this case, me). They expect courteous service, fair prices and kno

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ledgeable staff. The buying customers are the crux of customer service and satisfaction- if they buy, all is well. Right?

Hold on! What about the buy-in customers? Consider the informal definition of custo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er- a person one has to deal with.1 The people that work for, in and in support of your’ business; the ones who provide the service, expertise and supplies; the ones that keep your’ buying customers happy a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d keep your’ business profitable. The buy-in of your’ employees keeps your’ business rolling along. Take the employee and manager in this case; the employee was apparently not informed of the sale and the m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nager was quick to assign blame. The employee has bought in to treating buying customers well but his manager was happy to throw him to the wolves (I cannot say the manager treated me well either but…). As

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mportant as the buy-in customers are I think they tend to be forgotten; that is in a customer service sort of way. What can we do?

• Acknowledge Your Buy-In Customers
If you do not already do so, ackn

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

wledge that buy-in customers are a very real and very important part of business. The buy-in of your employees is as much a part of business success as the products and services you sell. It doesn’t hurt to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

look at each of your’ employees as business partners. Without them, you are in business alone.

• Treat Your Buy-In Customers as if They Are Buying Customers
You don’t think twice about working hard t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

make your buying customers happy; it takes planning and it is something you do all the time. Why not include your buy-in customers in the planning process? Whether it is incentives, recognition, courtesy o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

whatever, if it works for the buying customers adapt it to fit your’ buy-in customers as well.

• Create a Continuous Buy-In-Customer Maintenance Plan
Preventive maintenance versus as-needed maintenan

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e; we’ve done the comparison and we have learned that over time prevention is less costly, less intrusive and vastly more productive. Supporting the intellect, integrity and enthusiasm of your’ buy-in custo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ers is more than incentives, recognition and courtesy. It is about giving them an opportunity to share in the triumphs and challenges the business faces; an opportunity to maximize their own potential. Inst

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tute a plan, which encourages employees to share their ideas, to challenge perceived weaknesses and to make the business greater than it is. Investing in the intellect, integrity and enthusiasm of your’ emp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oyees will reap lasting rewards for all.

Don’t forget, our customers come in a variety of forms. We must continue to put our best forward in an effort to attract, maintain and most important of all, to sel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to our buying customers. At the same time let’s not forget our buy-in customers and how valuable they are to the bottom line. Remember, without them we are in business alone; it doesn’t have to be that way

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

1. American Psychological Association (APA):
Customer. (n.d.). Dictionary.com Unabridged (v 1.1). Retrieved March 22, 2007, from Dictionary.com website: http://dictionary.reference.com/browse/custome

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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China was where printing methods were developed, as early as the 6th century CE. During that period, block printing methods were in use to produce cloth as well as manuscripts, wall hangings, and tapestries.

Travel expense reports are the records of the travel and expense (T&E) spending of the employees of business organizations. Indeed, travel and expense spending is the third largest but controllable cost after salaries of employees and data-processing costs of an organization. Every business traveler has to submit expense report to the Accounts Department of his company for claiming reimbursement. Almost all organizations, whether business or service, have their own formats of travel expense reports to be filled out and submitted by the employees at the end of their trips. Along with the submission of the report, an employee has to submit the receipts and vouchers of his expenses.

Are you taking advantage of all the benefits your company has to offer? Most employees are not really sure of the benefits they are entitled to or what their company offers, and many are missing out on free money they don't even know about.

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Useful Advices - The Forgotten Customers

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