Useful Advices - Business

Rejection. All of us have experienced it at some point in our lives. It never feels good. Call it what you want, but accept the fact that ultimately you lost. You were not selected. I particularly like the synonym “spurned.” That really makes you feel great, doesn't it? Got any rocks laying around that you can craw under?

So you have been rejected. Now what? How ca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n you turn this into something positive?

I recently was courted to speak at an upcoming conference. I jumped though all the proverbial hoops and was excited about the opportunity. Then guess what happened? I was uninvited. Yes, my ego was dented. After all, they wanted me. They courted me. Something queered the deal. Was it that they didn't want to pay my fee a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ter they offered me an honorarium? I guess I won’t know. I spent about five minutes feeling sorry for myself and trying to determine the perfect plot to get "even." Then I felt better and was back in the real world.

This wasn't the first time I have been uninvited. The secret is that if you are uninvited (rejected, spurned) you need to learn to turn the situation to yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r advantage. In this case, I decided to write about the experience and turn it into a positive occurrence. I realized my advice could be helpful because we all face rejection at some point. So what should you do if this happens to you?

First, don’t MOPE. You can feel sorry for yourself and plot for exactly five minutes. After that, get over it! The spurning pro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ably has nothing to do with you or is something so obscure it’s not worth the effort to try and figure it out.

Second, see rejection as an opportunity. If it didn't work out this time maybe it will the next time. Many times when we are rejected, we have a sense of guilt or obligation (especially if you have done a lot preparatory work as I had in this circumstanc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

). Use that energy and emotion to your advantage. Is there other work or different opportunities that you can leverage? Are there other programs where you might be a fit?

In my case, the advance research I did on my topic demonstrated to me that there could be dozens of other conferences that would be interested in hearing me speak. I love the proverb that says w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

en one door closes another will open.

Third, try to establish a bond with the person who has rejected you. If this won’t work now, is there another place it will? Can they refer you somewhere else? Will they tell you the real reason you didn't make the cut?

Finally, be prepared to laugh about the rejection and turn it into a funny personal sound byte. It’s not the e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd of the world. If this was your first or only rejection, you must be really special. You should send the rejecter a funny card. Send something with humor that will make them feel good about rejecting you (kidding). Send them something that will lighten the moment and make them remember you. You have to know that rejection is not comfortable for anyone – even t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e rejecter. It’s important for them to have a good feeling about you after the fact so that they will call you the next time they need someone with your expertise.

What about dealing with rejection when it comes in the form of a big fat “no” to your sales pitch? Before you become disillusioned when door after door is closed, consider the law of averages for a sale. Aft

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r all, you are selling yourself aren't you? The average sales person completes 20 calls to make one sale. Yikes! That's 20 appointments. Did you know that it takes a minimum of seven repetitions of a message before someone assimilates that piece of information?

There is probably no worse ego crushing rejection (skip the ones in your love life) than the one associ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ted the job search. How many resumes do you have to send out to get one call back? Consider this before you get all depressed about the job search. It takes, on average, six months to get a new job. Add to that the rule of thumb that for every $10,000 of salary you can add one month to the job search. So prepare to be turned down most of the time. Always remember,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

however, that rejection can open a door too. Just because they say no now, doesn't mean they mean no forever.

Here are a few ways to nudge that door open a little faster when you have been rejected for employment:

• Make sure to follow up after you have the interview. Especially if you are told the position went to someone else. My favorite technique is a clever card

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ith a great message. I have created a series of cards for just that purpose. My personal favorite is “I think I bombed the interview” and it has a big bomb on the cover.

• Continue to keep in touch. The person that got the job may decline it or it might fall though. Continue to send relevant articles, news clippings about the your success, the company or upcoming i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dustry conferences, (especially if you are speaking) with a short note. A word of caution: don't go overboard. You are keeping in touch and soft selling yourself, not bombarding them with information.

• If something significant happens to you such as an award promotion, etc., make sure to write a press release and send a copy to all the job contacts.

Rejection will

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

happen throughout your life and sometimes it can be disheartening. However, with these simple strategies you can overcome future obstacles and keep rejection at bay.

1) Share your story with others. You are not the only one that has had a "rejection" experience. The more you can talk about it the more it will diffuse the feeling. It can become a funny story or iceb

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eaker when you are in a group of associates. It’s akin to my "Big Head Bio" story. After relating the experience of how I was accused of having a big head, I turned the negative into a positive and gained a relationship at the same time.

2) Find someone whose opinion you value and relate the experience to them (don't sugarcoat it). Ask them to critique what went wrong (if

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

omething did) or make suggestions of how to handle the situation next time.

3) Work out alternative rejection scenarios in your head. The more you become comfortable with it the less likely it is to take you by surprise should it happen.

4) Put yourself in the rejecter’s shoes. Was there something that caused to situation to occur or was it just happenstance? Above all,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

don't take it personally. It’s a business decision that didn't turn out in your favor.

5) Last but not least, get back on that horse. Seek out a better job or a better promotion. There is always another opportunity waiting in the wings.

It’s the perfect time to start your campaign against rejection. The holidays allow us to send cards and token gifts without recri

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ination. Put your creative hat on. Don't just go out and buy a box of holiday cards. Be clever. After thanks giving I scoured the stores for a clever memento. Turkeys are a perfect door opener. I found the perfect item-honeycomb turkey place cards at 50% off. I can't imagine what I am going to do with them, but something will come to me. In fact, there are quite a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

few people I have lost touch with during my recent move. I’ve got it! I am a turkey for not staying in touch. The place cards are fat with a place for a personal message. When they arrive in the envelopes (orange of course) I know the recipients will open them to see what's inside. This is an inexpensive yet creative way to say REMEMBER ME and forget about the REJECTED ME

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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