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Useful Advices - Why Testimonials Are The Only Proof You've Got?
Who do you think is better at selling your product or service, you or your satisfied customer?
If you are trying to close a $10,000 deal, would it help if the potential customer could talk
If you are trying to close a $10,000 deal, would it help if the potential customer could talk
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to a satisfied customer?
It's obvious, your satisfied customers are your best sales people, and they will outsell you by 100 times. You can say how good you are, until you are blue in the
It's obvious, your satisfied customers are your best sales people, and they will outsell you by 100 times. You can say how good you are, until you are blue in the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
face, but a 2 minute conversation between a potential customer and a satisfied customer will close the deal very quickly.
Now you can't send a satisfied customer with every sales piece, s
Now you can't send a satisfied customer with every sales piece, s
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
o their testimonials are the only proof you've got.
When you say how good you are, you're blowing your own trumpet, you're bragging, but when someone else says the same thing, it's proof,
When you say how good you are, you're blowing your own trumpet, you're bragging, but when someone else says the same thing, it's proof,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
it has clout.
So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says ho
So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says ho
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
w good you are, why are quotations, proposals and sales material not laden with testimonials?
How do YOU market and quote?
Is your sales material and proposals currently laden with testim
How do YOU market and quote?
Is your sales material and proposals currently laden with testim
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
onials, like a fruit tree, with branches dragging on the ground from the weight of the fruit?
If yes, then well done! But if not, then WHY NOT?
A simple strategy of collecting a testimoni
If yes, then well done! But if not, then WHY NOT?
A simple strategy of collecting a testimoni
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
al from every customer, and displaying them in all your sales material, is guaranteed to immediately increase your conversions. It will magnify your credibility and will be the most read pa
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rt of your sales material.
You can never have too many testimonials, but don't get the wrong kind of testimonial. Like:
"I would recommend XYZ Computers as they provide outstanding servic
You can never have too many testimonials, but don't get the wrong kind of testimonial. Like:
"I would recommend XYZ Computers as they provide outstanding servic
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e. I have used them for 5 years." from Joe Bloggs (ABC Trading)
That testimonial may make you, as the business owner, feel good, but its too general. A great testimonial should be written
That testimonial may make you, as the business owner, feel good, but its too general. A great testimonial should be written
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
in a way that is focused and specific.
"I was wasting up to 10 hours a week trying to overcome computer glitches. Within 24 hours of calling XYZ Computers they had not only solved my probl
"I was wasting up to 10 hours a week trying to overcome computer glitches. Within 24 hours of calling XYZ Computers they had not only solved my probl
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
em but provided a solution that would prevent this from ever happening again. I paid less than $100 to solve a problem that was costing me $600 a week in down time and causing a lot of stre
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ss. If you have any doubt about using XYZ computers, just give me a call." from Ian McConnell (ProfitFitness.com) tel – 7777 7777 7777
Now that's a specific testimonial. Note the option
Now that's a specific testimonial. Note the option
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
for potential customers to call. You need to convince your customers to insert their phone numbers, as it is free advertising for them. Explain to them that less than 5% of people will call
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
. It will make the testimonial 10 times more powerful. However if a potential customer does call your customer, make sure you reward the customer for this, it's well worth it.
But how do y
But how do y
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ou get testimonials like that? Well first you need to EARN them and then you need to ASK for them. It's ok to prompt the customer to get a more specific outcome, but be truthful and don't e
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
xaggerate!
A feedback questionnaire, that is well thought out, could not only be used to improve your service, but also parts of it could be extracted and put together to make up the testi
A feedback questionnaire, that is well thought out, could not only be used to improve your service, but also parts of it could be extracted and put together to make up the testi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
monial, with the customers permission of course.
Testimonials are a great tool for closing sales. They remove any doubt, reduce the risk, confirm the value and smooth the way to a sale. Gr
Testimonials are a great tool for closing sales. They remove any doubt, reduce the risk, confirm the value and smooth the way to a sale. Gr
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
eat testimonials will sell much more product or services than you ever could!
So if you don't have any testimonials, you need to correct this now! List your 10 best customers, call them, o
So if you don't have any testimonials, you need to correct this now! List your 10 best customers, call them, o
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ffer to buy them lunch and get those testimonials. And if it feels awkward to ask them, then your relationship is weak, to the point that you could lose them to your competitors at any time
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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