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Useful Advices - A Logo Isn't A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
As a business owner, one of the most important business decisions you'll make is choosing the design of your logo. Whether you design the logo yourself or hire a designer, you'll have to make some decisions during the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
design process.
But you want to make sure that the logo you decide on will work well. Many business owners make the mistake of basing their logo choices on their personal preferences. But your 'likes' should have ve
But you want to make sure that the logo you decide on will work well. Many business owners make the mistake of basing their logo choices on their personal preferences. But your 'likes' should have ve
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
y little to do with your logo design.
Before I go into why this is the case, let me tell you a story of the most difficult logo designs that I ever did. This logo was for an entrepreneur who was running a very small
Before I go into why this is the case, let me tell you a story of the most difficult logo designs that I ever did. This logo was for an entrepreneur who was running a very small
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
pa.
Now, this project didn't start out difficult. I'd done several logos for spas in the past and during the course of those projects I had learned a lot about the industry. The business also had a good, solid brand
Now, this project didn't start out difficult. I'd done several logos for spas in the past and during the course of those projects I had learned a lot about the industry. The business also had a good, solid brand
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
efinition, and the business owner had filled out my branding worksheet thoroughly. So I thought that the project would go smoothly and that I'd create a fabulous logo for her in no time.
I designed her first round of
I designed her first round of
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
the logo to reflect the brand that she'd been setting up for herself. But, when she got the initial designs, I got an almost immediate call back - she hated them! We talked a bit about her brand, her clients and their
ucts have become life saving products for the pharmaceutical companies who doesnt have many innovative molecules in their product pipeline and have been inc
tastes, and all of the things that I take into consideration when designing a brand. And we talked about how the sketches reflected those considerations. But then the real problem came out - she actually had a bigger
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ision for her logo.
She wanted to have the final logo tattooed onto her hip!
She wasn't just looking at the business effectiveness of this logo - she wanted a sexy personal symbol! This was a whole different challen
She wanted to have the final logo tattooed onto her hip!
She wasn't just looking at the business effectiveness of this logo - she wanted a sexy personal symbol! This was a whole different challen
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e.
She was set on designing a 'tattoo' logo, even though I didn't recommend it. We wound up taking a whole different approach to the project and we did come up with a logo that she loves. Luckily her clients still re
She was set on designing a 'tattoo' logo, even though I didn't recommend it. We wound up taking a whole different approach to the project and we did come up with a logo that she loves. Luckily her clients still re
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ct well to the finished logo, so it works for her business. But if you design your logo from your personal perspective, instead of taking your clients' viewpoints in mind, you might be setting yourself up for disaster
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
So, what's the best way to decide on your logo design?
First, define your business' brand. Your Brand Definition will guide the design of all of your brand identity materials, starting with your logo. The most
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
important things to determine before designing your logo will be:
Who You Are, your business' mission, vision and purpose.
What You Do, the products and services that you deliver.
What Makes You Different
Who You Are, your business' mission, vision and purpose.
What You Do, the products and services that you deliver.
What Makes You Different
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
from your competition.
Who You Can Best Help, or your target audience.
Then boil your full Brand Definition down to the most essential elements. Logos are small. Creating a clean and straightforward logo is
Who You Can Best Help, or your target audience.
Then boil your full Brand Definition down to the most essential elements. Logos are small. Creating a clean and straightforward logo is
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ssential to making sure that it communicates well. Most Brand Definitions are complex. Trying to pack too many details into a logo can create a muddled mess. You want to make sure that you narrow yours down to the few
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
most important characteristics. That will enable you to create a concise, focused logo design that will tell your business' story clearly.
Keep your Brand Definition in mind as you design your logo. Weigh your d
Keep your Brand Definition in mind as you design your logo. Weigh your d
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
signs against the characteristics you've chosen. Think about every choice you make and how it affects your logo's icon, font choice and color scheme. The most important piece of the Brand Definition in this step is "W
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
o You Can Best Help". Your logo has to connect with your clients. The design and overall feel of the logo has to communicate to them. Their perspective is the most important. If you're targeting clients who are simila
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
to you, then it might be okay to design the logo for yourself, but often that's not the case. Be sure you're designing for them and not just for you. You may even ask some of your clients about your logo options to m
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ke sure that the final logo works for them.
Going through this process doesn't always result in a logo you'll love. For example I don't love my logo. But it communicates what I do - creating designs that help small b
Going through this process doesn't always result in a logo you'll love. For example I don't love my logo. But it communicates what I do - creating designs that help small b
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
sinesses stand out from the competition. And my clients get the message (or a message that's close enough and still works!). They like my logo so it does its job. Of course, I never wanted to get it tattooed on myself
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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