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Useful Advices - Can Your Website Do This?
The question isn’t whether or not your business has a website, it’s a given it does. The real question is this: Does your website allow you to connect and interact with visitors? If it doesn’t,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
you are missing out on an enormous opportunity to grow your business.
A website that is nothing more than an electronic brochure is not going to help you attract more clients and be more profit
A website that is nothing more than an electronic brochure is not going to help you attract more clients and be more profit
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ble.
Did you know that the first time someone visits your website that it is most likely the last time they will visit?
If most people never return after the initial visit, this means that you
Did you know that the first time someone visits your website that it is most likely the last time they will visit?
If most people never return after the initial visit, this means that you
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
sually only have one chance to make a connection and provide visitors with information they want. So how do you make this connection?
It’s been said there are only two reasons to have a website:
It’s been said there are only two reasons to have a website:
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
1. To capture someone’s contact information (name and e-mail) so you can keep in touch with them, provide value, and build a relationship
2. To sell something
Of course it is best if your web
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ite does both: captures visitor’s information and sells something. But if you don’t have something to sell on your website, at the very minimum, your website needs be designed to capture visitor
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s information.
Think about it, what’s the point of having a website if it doesn’t do at least one of these two things? Are you hoping that someone will take the time and effort to call you or e
Think about it, what’s the point of having a website if it doesn’t do at least one of these two things? Are you hoping that someone will take the time and effort to call you or e
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
-mail you to find out more? They might, and chances are they won’t. Most people like to have some preliminary information before they are willing to make direct contact.
So why should anyone g
So why should anyone g
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ve you their contact details? It used to be that you simply had to offer a newsletter and people would sign up. Times have changed, these days you must provide something of real value in exchan
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e for a person’s contact information.
In order to get, you need to give first. If you offer your visitors helpful information they can use, they are more likely to share their name and e-mail a
In order to get, you need to give first. If you offer your visitors helpful information they can use, they are more likely to share their name and e-mail a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
dress with you.
What kind of valuable information can you offer to your prospective clients at no cost to them? Think about things like:
* A special report
* A list of tips
* An assessment o
What kind of valuable information can you offer to your prospective clients at no cost to them? Think about things like:
* A special report
* A list of tips
* An assessment o
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
r quiz
* An e-course in several parts (e-mail course sent by auto-responder)
* An audio e-course
Please don’t use text on your website that says something like: “Subscribe for Tips” - that won
* An e-course in several parts (e-mail course sent by auto-responder)
* An audio e-course
Please don’t use text on your website that says something like: “Subscribe for Tips” - that won
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.
Make it clear that people who subscribe will get your special offer plus additional informa
Make it clear that people who subscribe will get your special offer plus additional informa
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ion like a weekly or monthly ezine full of substantial resources.
The copy for the offer needs to grab attention and be visible on your website without having to scroll down to see it). The top
The copy for the offer needs to grab attention and be visible on your website without having to scroll down to see it). The top
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
left or right of your homepage is a great spot for this.
Your system needs to be completely automated so that if someone requests what you offer - they receive it immediately by auto-responder.
Your system needs to be completely automated so that if someone requests what you offer - they receive it immediately by auto-responder.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Automation allows you to connect with prospective clients at all times including when you are asleep or away on vacation.
There are several good options available, two that are quite popular ar
There are several good options available, two that are quite popular ar
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
www.aweber.com and www.1shoppingcart.com (what I use). You can find additional options by searching the internet. The great news is that once you set it up, you don’t have to be involved in th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e process at all.
Ready to change your website and make it really work for your business? To get started, decide what your compelling offer will be. Once you create it, select a service that w
Ready to change your website and make it really work for your business? To get started, decide what your compelling offer will be. Once you create it, select a service that w
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ll allow you to capture visitor information. Ask your webmaster to set it up for you on your homepage (or do it yourself if you’re technically savvy).
Once everything is in place, start promoti
Once everything is in place, start promoti
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
g your fabulous offer like crazy. By doing this, your website will allow you to create an ongoing connection with your prospective clients and help you grow your business!
© Stephanie Ward, 200
© Stephanie Ward, 200
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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