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  • Useful Advices - A Normal Product Life Cycle - Some Examples

    A product consists roughly of two main elements. The function of the product – what it does or is capab
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    le of doing and the usability of the same: how it does it.

    Product developments starts often focusing
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    n the first element. Compare for example the evolution of the windows operating system. When the first
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    indows (95) arrived we were all amazed (may I say so) with the amount of possibilities we (not Mac or N
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    xtstep users, etc) couldn’t imagine. If you look at the latest release of windows (called vista) the am
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    unt of (functional) features is not extensive. Yet the user interface has been improved a great deal.
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    When comparing the four main releases (95, 98 XP and Vista) of the operating systems you could say that
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    in the beginning the increase in functional features dominate where as in the end the non-functional an
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    usability elements dominate in the improvements of the products.

    This is a normal development cycle.
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    nless there would be a new revolutionary operating system -- which is not in line of expectations -- th
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    functionality of the current operating systems seem to have matured a great deal. Or, seen from the o
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    her side, this could mean that before the introduction of new and revolutionary products previous versi
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ns needs to enter a dead-end street.

    More or less the same is happening -- in a lagging parallel -- wi
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    h the mobile phones. The first mobile phone really changed the world. Now, most important features get
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    tandardized and “only” the usability of the product improves.

    Until there is a new mayor next step.

    F
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    r operating systems a next step could be the light computer (Sun’s network computer) where most functio
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    al features are found on the web (instead of MS Office, you will use Google’s Office).

    For mobile phon
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    s there is a similar revolution possible from the standard mobile to a new device. But this might take
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    uite a while because the innovation rate in the mobile industry has been almost too impressive. We prob
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    bly have to wait a bit before a new revolutionary product will change our lives again.

    © 2007 Hans Boo


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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